Brands shine brighter with our content

Catch + Release supports brands in building authentic, award-winning marketing campaigns directly with the brand team and in partnership with their agencies. Our purpose is to connect, protect, and celebrate creators and storytellers worldwide.

Analisa Goodin
/
CEO

From image researcher to content licensing pioneer

Catch+Release, founded by Analisa Goodin solves the challenge of sourcing and securing safe license usage for the widest variety of IP-owned work. Amazing content already exists online, across billions of assets inside platforms from TikTok, Instagram, Pinterest and YouTube. Our marketplace is the only, purpose-built scalable platform to find and secure safe license usage. Brands win awards and stay safe.

Guided by our principles

Our values drive us

At Catch+Release, our core values underpin everything we do. We always applaud our team-members when they live by them. And, we remind each other at every all hands meeting. From leadership to curiosity, they guide us to build a creative, compassionate, and balanced team.

We lead the way

We take initiative by using our talents to serve others. Through clear communication and courage, we turn vision into reality.

We value creativity

Imagination drives us. We explore new ideas, collaborate, and always bring craftsmanship to our work

We strive for balance

Success means keeping diverse perspectives in harmony. We prioritize balance in all aspects of our work.

We're curious

Curiosity pushes us forward. We embrace learning and strive to understand ideas beyond our own.

We're compassionate

Compassion defines us. We treat others with kindness and take action with the desire to help.

Catch+release wins big at the 2024 telly awards

We were honored with one Gold, two Silver, and one Bronze award for our contributions to several high-profile campaigns for Gatorade, Disney, Dove/Nike, Teleflora and Pfizer.

Tbwa\chiat\day’s campaign for gatorade wins gold at telly awards

Catch+Release teamed up with TBWA\Chiat\Day for Gatorade's "Way to Be Great" during the 2023 NBA Finals. The campaign featured 15 placements, reached over 4.9 million impressions, and achieved 93% Branded Multimedia Usage, solidifying Gatorade's status as the top sports drink.

Disney's friendship day mickey's 100 year anniversary

For Mickey Mouse’s 100th anniversary, Disney’s "Friendship Day" featured standout 3D animation taking a silver award. Catch+Release provided top-quality content and matched it with a skilled production team to enhance the animation. This collaboration was crucial to the project's success.

Core Team

Meet the team behind Catch+Release

Get to know the talented, committed team-members. With a passion for creativity and innovation, our team is dedicated to empowering brands with authentic content for the most impactful stories.

Analisa Goodin
/
CEO

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Layla Lyne-Winkler
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Chief of Staff

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Bill Lewis
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CFO

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Jim McChollom
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CTO

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Deirdre Mahon
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CMO

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Bryan Wargo
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CRO

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News + events

Stay up-to-date on what’s happening

Get the latest on industry news. Discover trends, see what events we’re sponsoring, and learn how we’re revolutionizing content licensing for the world's largest brands and agencies.

Event

IHAF: Boston

November 12, 2024

Event

ANA: Masters of Marketing, Orlando, FL

October 22, 2024

Event

Content Marketing World

October 21, 2024

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Footage Fest, LA

September 26, 2024

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Digital Marketing World Conference, NY

September 26, 2024

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Content Marketing Institution: MasterTHIS Webinar

August 21, 2024

Event

Rip This. How to Use Storyboards

August 13, 2024

Event

AICP Catch+Release Lunch n Learn Webinar

August 8, 2024

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AICP LA

July 25, 2024

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Ad Age Small Agency Conf + Awards, Boston

July 23, 2024

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Madmen Bowling League Championship Party, NY

July 17, 2024

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ANA B2B, FL

June 12, 2024

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AICP Base Camp & Awards, NY

June 4, 2024

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ANA In-House Agency Conference, LA

May 14, 2024

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ADWEEK/BRAND PLAY Sports Marketing Summit, NY

May 9, 2024

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Madmen Bowling League Kick Off Party

May 8, 2024

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POSSIBLE, FL

April 15, 2024

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AdWeek Social Media Week, NY

April 9, 2024

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Ragan's Social Media Conference, FL

March 27, 2024

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ANA Media, FL

March 18, 2024

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Hidden Gems: A Live UGC 2.0 Demo

December 14, 2023

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Content Marketing Institute: 2024 Trends Webinar

December 7, 2023

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Master of Visuals Storytelling

November 15, 2023

Event

IHAF Conference & Awards, Pursuing Purpose

November 14, 2023

Event

Content Marketing World

September 27, 2023