In this personal reflection from Cannes Lions 2025, Catch+Release Founder & CEO Analisa Goodin explores the shifting creative landscape—from the quiet of agency suites to the electric energy of platform-led conversations. Analisa spotlights the rise of a new generation of creative leaders: makers, builders, and storytellers who aren’t waiting for permission to shape the future of advertising. The message is clear: the tools may change, but craft, emotion, and vision remain essential. This is our era.

UGC turns into powerful streaming TV ads when brands license authentic social content that viewers instantly connect with—just like Kami Dixon’s viral moment.

Stock isn’t broken. It’s just… bland. Discover why Found Content is more authentic, flexible, and emotionally resonant—and how your team can tap into it.

No more guessing. With Real-Time Estimator, you can instantly see how long it will take to license a shot—and get a ballpark on cost—right from your project workspace. It’s clarity before commitment, designed for fast-moving teams.

While the world of advertising buzzes about AI, these 10 campaigns remind us that nothing beats the power of real, human content. From heartfelt family moments to viral TikToks, brands like Amazon, Aflac, and Carnival Cruise Lines are licensing found footage to tell stories that feel fresh, emotional, and unmistakably authentic. Take a scroll through this year’s best examples of Found Content done right—and see how it’s reshaping the future of creative.

Catch+Release introduces Confidence Rating. A dynamic, real-time score that helps creative teams make faster, clearer content decisions. Say goodbye to guesswork and hello to confidence.

Stumbled on the perfect internet video for your ad? You can’t just use it—but you can license it. This guide breaks down the basics of content licensing for marketers, producers, and creatives who want to stay legal, support creators, and unlock better-performing campaigns. Learn how Catch+Release makes the whole process simple, fast, and drama-free.

Super Bowl commercials in 2025 are leveraging UGC in marketing to boost brand engagement. Explore winning strategies and examples of how UGC is shaping advertising.

Go behind the scenes of the 2025 Trends Report by Catch+Release. Discover how we identified key marketing trends, made them actionable, and brought them to life with Found Content.

Catch+Release redefines content licensing with a free-to-access platform that empowers creative teams to search, curate, and collaborate without subscription fees. Revenue is generated only when users license content, offering flexibility and reducing overhead for brands and agencies. Featuring robust tools like search, collection building, and cost estimation, Catch+Release provides a frictionless, creative-first experience that prioritizes accessibility and fair compensation for creators.

Leverage user-generated content (UGC) to scale your brand’s marketing. Learn actionable steps to source, license, and integrate UGC for impactful campaigns.

Catch+Release introduces Projects, a dedicated workspace designed to help producers and creatives manage campaigns with ease. Projects allow you to focus on individual campaigns by organizing content, clearance requests, and licenses in one place. With tools like Storyboards, Tracker, and a streamlined table view, Projects enhance collaboration, speed up workflows, and ensure everyone stays aligned. Learn how this new feature transforms creative processes and simplifies storytelling.