In today’s authenticity-first marketing landscape, the most impactful brand content is often raw, real, and filmed on someone’s smartphone. Catch+Release empowers brands to find, license, and activate this user-generated content legally and efficiently—turning everyday moments into compelling, high-performing campaigns.

Catch+Release’s AI-enhanced semantic search simplifies finding licensable user-generated content by interpreting creative intent rather than relying on exact keywords. With flexible search structures, visual descriptors, and a collaborative workflow, creative teams can discover, save, and license the perfect content more efficiently.

Taking a deep dive into how Catch+Release helps brands stay culturally relevant by enabling creative agility through fast, authentic content licensing. By tapping into user-generated content and streamlining the discovery-to-activation process, brands can move at the speed of culture and connect with audiences in real time.

In this personal reflection from Cannes Lions 2025, Catch+Release Founder & CEO Analisa Goodin explores the shifting creative landscape—from the quiet of agency suites to the electric energy of platform-led conversations. Analisa spotlights the rise of a new generation of creative leaders: makers, builders, and storytellers who aren’t waiting for permission to shape the future of advertising. The message is clear: the tools may change, but craft, emotion, and vision remain essential. This is our era.

Found Content turns into powerful streaming TV ads when brands license authentic social content that viewers instantly connect with—just like Kami Dixon’s viral moment.

Stock isn’t broken. It’s just… bland. Discover why Found Content is more authentic, flexible, and emotionally resonant—and how your team can tap into it.

No more guessing. With Real-Time Estimator, you can instantly see how long it will take to license a shot—and get a ballpark on cost—right from your project workspace. It’s clarity before commitment, designed for fast-moving teams.

While the world of advertising buzzes about AI, these 10 campaigns remind us that nothing beats the power of real, human content. From heartfelt family moments to viral TikToks, brands like Amazon, Aflac, and Carnival Cruise Lines are licensing found footage to tell stories that feel fresh, emotional, and unmistakably authentic. Take a scroll through this year’s best examples of Found Content done right—and see how it’s reshaping the future of creative.

Catch+Release introduces Confidence Rating. A dynamic, real-time score that helps creative teams make faster, clearer content decisions. Say goodbye to guesswork and hello to confidence.

Stumbled on the perfect internet video for your ad? You can’t just use it—but you can license it. This guide breaks down the basics of content licensing for marketers, producers, and creatives who want to stay legal, support creators, and unlock better-performing campaigns. Learn how Catch+Release makes the whole process simple, fast, and drama-free.

Super Bowl commercials in 2025 are leveraging Found Content in marketing to boost brand engagement. Explore winning strategies and examples of how Found Content is shaping advertising.

Go behind the scenes of the 2025 Trends Report by Catch+Release. Discover how we identified key marketing trends, made them actionable, and brought them to life with Found Content.