Food delivery service recruitment ad featuring content of their real employees
Brief
A food delivery service hoped to create a recruitment ad that celebrated its hard-working delivery workers and encourage new people to join the hustle. They needed to find and license content of real employees having fun with their delivery jobs.
Challenge
Short 10 day timeline and an open-ended brief. Catch+Release curators had to present shots quickly in order to ensure time for feedback and iteration. Clearance was particularly difficult as the copyright owners were often making deliveries and hard to get hold of.
Solution
Driving candidate acquisition through an authentic recruitment video
- Catch+Release curated a wide selection of content in one day to help sharpen creative direction.
- Then they focused on the more specific requests to strengthen the story.
- Over 75% of the 106 shots that entered into clearances were ready-to-license in one week.
Results
- 81 shots ready-to-license in one week
- 21 shots licensed in 10 days
Related Case Studies
%20(1).png)
How Anomaly Licensed a Viral Campaign for Ally in Just 14 Days
Anomaly and Catch+Release sourced 142 nostalgic assets and licensed 18 clips in just 14 days to power Ally Bank’s “Graduate Financially” campaign—driving Millennial engagement and reinforcing Ally’s digital-first brand across TV, digital, and social.
Dagger’s Game-Changing Approach to Content Licensing with Catch+Release
Discover how Dagger, an agency known for bold storytelling, transformed their content workflow with Catch+Release. By licensing real, ready-to-use content, they accelerated timelines, cut production costs, and delivered an authentic campaign that resonated.
Manifest Transformed Content Licensing and Boosted Creative Agility
Manifest, an award-winning content marketing agency, needed a seamless way to source and license content—without slowing down creative momentum. This case study explores how they mastered Catch+Release’s licensing workflow, empowered their team with the right tools, and became fully self-sufficient in clearing content for major brand campaigns.