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Case Study
May 2, 2023
2 min read

Applebee's drove sales by leveraging TikTok content

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Brief

After country star, Walker Hayes, released “Fancy Like,” which mentions Applebee’s, he and his daughter created a viral TikTok dance. Applebee’s needed to capitalize on this trend. They asked Catch+Release to help them find great footage and ultimately, clear and license their top shots.

Challenge

Making sure all the content was appropriate and aligned with their family oriented brand. They also needed to execute on this project quickly before the trend became less relevant.

Solution

Saving time with Catch+Release

  • Our expert curators, were able to find relevant on-brand content in just 2 days.
  • Applebees was able to easily review, collaborate, and select their favorite shots.
  • They licensed content directly on the Catch+Release platform.

Results

  • The spot’s success quickly resulted in leveraging content to make another
  • Second spot shipped in just 2 weeks
  • Applebee’s won both a Grand Effie Social Influencer Silver Lion for this campaign at Cannes

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