Brief
After country star, Walker Hayes, released “Fancy Like,” which mentions Applebee’s, he and his daughter created a viral TikTok dance. Applebee’s needed to capitalize on this trend. They asked Catch+Release to help them find great footage and ultimately, clear and license their top shots.
Challenge
Making sure all the content was appropriate and aligned with their family oriented brand. They also needed to execute on this project quickly before the trend became less relevant.
Solution
Saving time with Catch+Release
- Our expert curators, were able to find relevant on-brand content in just 2 days.
- Applebees was able to easily review, collaborate, and select their favorite shots.
- They licensed content directly on the Catch+Release platform.
Results
- The spot’s success quickly resulted in leveraging content to make another
- Second spot shipped in just 2 weeks
- Applebee’s won both a Grand Effie Social Influencer Silver Lion for this campaign at Cannes
Related Case Studies

Dagger’s Game-Changing Approach to Content Licensing with Catch+Release
Discover how Dagger, an agency known for bold storytelling, transformed their content workflow with Catch+Release. By licensing real, ready-to-use content, they accelerated timelines, cut production costs, and delivered an authentic campaign that resonated.

Manifest Transformed Content Licensing and Boosted Creative Agility
Manifest, an award-winning content marketing agency, needed a seamless way to source and license content—without slowing down creative momentum. This case study explores how they mastered Catch+Release’s licensing workflow, empowered their team with the right tools, and became fully self-sufficient in clearing content for major brand campaigns.