Brief
A major tech company wanted to remind people that–even in a remote world–creativity is limitless while using their products. They wanted to find authentic, creative imagery captured with any of their devices. Whatever the form.
Challenge
“Creativity” is a broad brief. It was crucial to find a diverse array of content. And, the content needed to be traced back to being created on the company’s devices. This added search complexity. Also, the quality of the content had to be high to match the company’s very specific cinematic yet minimal aesthetic.
Solution
Finding highly specific authentic content
- Catch+Release completed a highly nuanced search across many different social media platforms in 16 days.
- They found over 500 pieces of licensable content, that matched the company’s unique aesthetic.
Results
500 pieces of authentic content were curated for the client to choose from for licensing
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