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May 11, 2023
2 min read

Large social media company creates COVID response ad in 5 days

Brief

During the COVID crisis, a major social networking company developed a new community support feature. For the product launch they created a powerful short film showing images captured by real people

Challenge

  • Urgency to get the product out to the market.
  • Fast turnaround time given the speed of the news cycle.
  • The company had a halt on live-action shoots for safety.

Solution

Saving time and Increasing consumer trust through authenticity

  • Safely used authentic content from a variety of sources on the internet.
  • 10 person team curated and tracked the status of shots collaboratively.
  • Produced, edited and shipped the spot in 5 days.

Results

+25M views on Facebook in first 24 hours

“Your infrastructure is exceptional. Being able to request clearance, download high-res assets and track assets in real-time was a game changer as it allowed us to have a rolling set up for editing.”
Producer

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