Large social media company creates COVID response ad in 5 days

Table of contents

Example H2

Brief

During the COVID crisis, a major social networking company developed a new community support feature. For the product launch they created a powerful short film showing images captured by real people

Challenge

Urgency to get the product out to the market.
Fast turnaround time given the speed of the news cycle.
The company had a halt on live-action shoots for safety.

Solution

Saving time and Increasing consumer trust through authenticity

Safely used authentic content from a variety of sources on the internet.
10 person team curated and tracked the status of shots collaboratively.
Produced, edited and shipped the spot in 5 days.

Results

+25M views on Facebook in first 24 hours

“Your infrastructure is exceptional. Being able to request clearance, download high-res assets and track assets in real-time was a game changer as it allowed us to have a rolling set up for editing.”
_Producer

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