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5 Things About the Creator Economy for Modern Marketers.
Remember when a TV spot and a billboard in Times Square would guarantee you all the coverage you needed? Of course you don’t. That was a billion years ago as far as modern marketers are concerned. The marketing game has fundamentally changed. We’re living in the age of the creator; an era where one person with the latest smartphone, a bit of moxie, and an authentic voice can get more buzz than a Hollywood production.