Are you tired of working with influencers who you know, deep down in your heart, don't truly connect with your brand? Do you want to create more authentic and engaging content for your audience? What if you could identify real-life brand enthusiasts who would be thrilled to help you co-create compelling content?
It’s possible. All you need is a team of curators and a licensing engine to do the important work so it’s safe.
What is "de-influencing"?
The de-influencing trend has taken TikTok by storm. It goes like this: People share their negative experiences with products and services promoted by influencers and suggest alternatives. These posts sometimes use the hashtag #deinfluencing.
According to a report by Business of Fashion, the hashtag #deinfluencing has over 200 million views on TikTok. The same report states that de-influencing videos have an engagement rate of 14.5%, which is higher than the average engagement rate for influencer marketing campaigns.
A survey conducted by Morning Consult found that 56% of Gen Z respondents said they trust influencers less than they did a year ago. Another survey by Bazaarvoice revealed that 47% of consumers are more likely to trust user-generated content over branded content.
The Power of Superfans
Superfans are the people who genuinely love your brand and are already self-creating content about it. They don’t call themselves “influencers”. And they’re not just looking for a fat paycheck. Your superfans are passionate advocates who freely share their experiences with others RIGHT NOW. When you collaborate with superfans, you tap into their creativity and authenticity to produce content that resonates with your audience.
How Catch+Release can help
At Catch+Release, our curation team helps you find the best-fit superfans for your brand. We use advanced technology and data mining to identify users who have already demonstrated a love for your products or services. Then, we work with them to co-create content that fits your brand's message and values.
Our in-house creative team provides direction and support throughout the production process, ensuring that the final product meets your standards. From testimonials to comedy content, we help you create a variety of assets that will engage your audience and drive results.
License superfan content with Catch+Release
Co-creating content with superfans has many benefits beyond the authentic factor. It also builds trust and loyalty among your customers. When they see real people sharing their positive experiences with your brand, it’s much more credible. Trust is critical as they experience the value shared by loyal supporters, and they become loyal fans too.
At Catch+Release, we understand that time is money. That's why we manage the entire production process from start to finish, saving your resources to focus on the creative and delivery aspects. Our goal is always to deliver high-quality content that meets your needs while staying true to your brand's voice.
If you're ready to take your content strategy to the next level by co-creating with superfans, let us show you how we can help. Contact us today to schedule a briefing call and learn more about our platform and curation offerings.
