Catch+Release Collections: Store your favorite gems in one place
“Imagine Pinterest, but with licensing on the backend.” That’s how CEO and founder, Analisa Goodin, explains the magic of Catch+Release. We help world leading brands like Disney, Nike, and Meta license content every day. That’s our jam, and we’ll continue to do that. We make the process as smooth and efficient as possible, because we know marketers have tight deadlines.
To make this process even more speedy, production teams come to Catch+Release as early as the concepting stage. They do this by leveraging Catch+Release Collections. Use a Collection to store shots you love or that spark an idea. You can create as many Collections as you want. Dedicate them to a storyline, a campaign, a visual theme, or anything! Collections is the place to get the creative juices flowing and to collaborate with your team.
Example
Collaborate with Your Team Inside Collections
When you’ve put together a Collection and you want to share it with your team, simply copy and send the unique URL. Your team will need to have a Catch+Release account first in order to view it. Luckily, signing up for an account is easy. Once your team’s in the Collection, they can heart the shots they love and also add comments.
Collections are a great place for production teams to look at a group of content in a clean display and decide which pieces they’d like to incorporate into their campaigns. Shots can be filtered by tags, whether they’re images or videos, if they’ve received hearts or comments, and many other categories.
Heart and Comment on Shots in a
Open your favorite social media app and you’ll find billions of images and videos. Every second of the day, fresh content is added to the internet. Some shots are so breathtaking they leave you speechless, and others so hilarious they make you cry tears of joy. It’s real. It’s human. And if it’s shot on a smartphone, the quality is probably outcompeting even the best DSLRs. If you see something you like, save it to a Collection in Catch+Release. Watch your vision come to life!
Brands know that consumers trust unscripted content. In advertising especially, consumers want to see themselves reflected in the content. What better way to do that than to incorporate shots taken by your own customers? It’s time to turn the internet into your content library. The internet you explored yesterday is already a bigger internet today. Have fun out there and remember, we’re here to help.
Catch+Release content licensing helps brands and creatives bring their stories to life. Take creative risks, not legal ones. Speak to an expert today to learn more.
