There’s a whole internet full of user-created content that can enhance your marketing campaigns with authenticity and uniqueness. Catch+Release makes it easy to license content anywhere you find it, and with our new Creator Community marketplace, we’ve streamlined the process even further. Everything you find here is uploaded by creators who want to get their content licensed by brands. We have connections to thousands of talented creators, many of whom have licensed with brands before, meaning they’re familiar with how it works. They have a proven record of working well with brands and creating content that brands want to use.
What’s even more simple yet, is searching through this huge media marketplace. That’s where our awesome new AI-enhanced semantic search comes in. With this cutting-edge search technology, it’s fast and fun to dig through millions of pictures, videos, pieces of artwork, and more.
What is an “AI-enhanced semantic search”?
If this technology is new to you, don’t worry – it’s new to everyone! Unlike traditional searches, which require you to match keywords, tags, and titles manually applied to each piece of content, our new search actually understands English and “knows what it's looking at”. It can figure out that asking for a “dreamy landscape” could mean surreal, beautiful, nostalgic, or more. Then it can artistically analyze the content to serve up the dreamiest landscapes available.
Rather than making a request to a computer, think of it more like chatting with a friend who has an impossibly deep memory for everything they’ve ever seen. You can be casual, you can be vague, or you can be super precise. Your AI search buddy will always do its best to find exactly what you’re picturing. Your imagination is your only limit, so let’s get your creative juices flowing with some tips on getting the most from our new search.
Work backwards from your final vision
Do you already have the perfect piece of content in mind? Something where, when you close your eyes, you can vividly picture a specific video playing on a specific part of your site, with a specific colour scheme, and even a specific aspect ratio? Perfect! The beauty of user-generated content is that there’s just so much of it, and your ideal find might just be out there waiting for you.
So try being specific! Tell the search a detailed description of exactly what you want to see. You might not get 100% of every detail matched, but you can work from here to add and remove descriptors. You’ll end up with the best match between what you want and what’s available.
Let the vibes carry you forward
Don’t have that super vivid picture of what you want? That’s okay too! There’s no better tool than a search like this to refine vibes-based objectives into specific solutions.
Say you want your campaign to have a “friendly and warm, but fun and silly” vibe… but you don’t have any ideas of what that actually looks like. Well, let’s start by just searching for that!
Now you start watching some of these videos: lots of warmth from the genuine friendships, but their activities are still lighthearted and playful – a perfect example of the charms of user-generated content. This might be the exact vibe you’re looking for, but maybe you realize that an animal-focus is the move.
We’re really cooking now! To get you to the perfect final choice, Catch+Release also offers tons of organization and collaboration features. Save anything that seems good to a Collection, then share that collection with your teammates, who can also add their own finds. Together you’ll discover the perfect piece.
Piece together precise requirements
Sometimes knowing the assignment is the same as doing the assignment. If you’re marketing a specific product, to a specific demographic, in a specific location, you might not need anything more to find the content you want.
Sometimes you’ll hit every item on the checklist, but even when you don’t, you’ll certainly find inspiration for the moods that people associate with those products, locations, and demographics.
Our search can even analyze specific frames deep within long videos, so if it isn’t apparent why something showed up in these more specific searches, dive into the video and check it out. You might discover a brand-new context for a familiar product!
Learn from having fun!
Our new search isn’t just very useful, it’s very fun. Take a break from your assignments and mess around searching for what you personally want to see.
The more you use a new tool like this, the more naturally ideas will flow when you need it. You’ll start to figure out descriptors that reliably bring about content that you love, or new subjects that you’d never considered as a focus. And on the way there, you’ll have a blast exploring the world of user-generated content through brand-new lenses.
Now that you’ve learned how to get the most out of our AI-enhanced semantic search engine, I dare you to try it out right now. If you’re still feeling nervous, I’ll help you get a head start. Click on this search query that I came up with, and scroll through the results. Let it inspire you to iterate off what I came up with. Add to it, edit it, and try something new. Remember to have fun and stay creative!
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