You now have a new way to view all the shots you’ve ever saved in Catch+Release to date, with the Shots Table. This new tool in the platform is your master database, helping you locate any shot whether it’s licensed, requested for use, or sitting in a collection. Any collaborator on your team — producer, creative, digital marketer, etc. — can find what they need. The Shots Table allows you to segment your shot search by usage type, status, price, purchase date, collection, hearts, comments, and licensability. This extremely powerful tool saves you time, improves efficiency, and, let’s be honest, makes life a little bit smoother.
Visibility Is Critical for All Team Members
Marketers use Catch+Release to curate and license amazing content for all types of campaigns. We partner with you at every step of the production process, and, therefore, visibility is critical to working efficiently. Creatives want to easily sort through shortlists of shots as they envision their storyboard and make the right decisions when choosing the pieces to use for a specific project.
At every step, producers want to ensure they have a healthy pipeline of shots that fit the creative brief, are cleared for license, and are ready to use. This is especially useful when the editing phase introduces unexpected changes (we’ve all been there) and you need to license a shot as a last-minute replacement or addition.
Catch+Release Shots Table
“At Catch+Release, we strive to make finding and licensing content from anywhere on the internet as easy as possible. For example, we support you through curation — i.e., finding shots that inspire you and that you might consider licensing. Then, our platform lets you collaborate with others to decide what shots to request. The new Shots Table makes that even easier, by allowing you to track all shots in your pipeline in one place with powerful sorting, filtering, and search functionality. Our belief is that content licensing should be the easiest part of your production workflow,” shares Rob Suttman, Product Manager at Catch+Release.
Listening to Customers for Feedback and Product Guidance
We have to thank Catch+Release users for sharing their invaluable feedback that inspired the product team while building out this new feature. “Product feedback drives our development process, and led us to understand that users wanted more ways to organize the large numbers of shots they’re curating and licensing. Now, creatives can spend more time finding content that inspires them, and less time wading through spreadsheets,” Suttman adds.
Discover and License Content That Wins Customers
It’s been said that when choosing between cheap, fast, and great, you can’t have all three. For a long time, this was true for brands deciding between stock (cheap and fast) versus original production (great). But now there’s a third option. Brands can now license content that already exists. It doesn’t require time to shoot, and it’s more affordable than original production. It’s also more effective — nearly 70% of consumers avoid traditional advertising and prefer to consume information from people like themselves.
So if you need creative inspiration, look no further than the internet. Find the gems to tell your stories by browsing through Instagram, YouTube, TikTok, or anywhere. Search through the world’s content and then come to Catch+Release to save your favorites, collaborate with your team, track shots across collections and organize using filters in the Shots Table, and, of course, purchase licenses.
Stay creative!
