Imagine you just found that scroll‑stopping clip for your next campaign. Before you ask, “How much will it cost? How fast can it clear?” you already have the answers.
That moment just got a whole lot smarter with our Real‑Time Estimator, now live in every Catch+Release project.
What It Is
The Real‑Time Estimator gives you instant licensing intel when you:
- Set media usage (e.g. “TV + digital ad”)
- Define your duration (e.g. “3 months”)
- Choose the Exclusivity (e.g. “Full”)
Then, BOOM:
- Estimate of Time to Clear appears (This tells you how many days we think it will take to get permission from everyone who owns or appears in the shot.)
- Estimate of License Price shows up, too
And it gets even better: These estimates update in real time as we learn more.
For example, if one person in the clip signs off but two others are still pending, your estimated time to clear adjusts accordingly so you always know where things stand.
Why It Matters
We built this feature to solve two big pain points:
- No more guesswork
Now you know if a clip can clear fast enough and fit your budget before you lock it in. - Faster, smarter decisions
Producers, editors, and legal teams can all align instantly. No back‑and‑forth chains or dreaded approval delays.
Built for Real-world Workflows
Use it to:
- Pitch real clips with confidence
- Avoid late-stage surprises (cost or timing)
- Compare similar assets quickly
- Keep your entire team in sync
Pro Tip
Add usage details early before you finalize your shortlist. That way, as you build your project and your edit the Real‑Time Estimator is working behind the scenes, ready whenever you are.
What’s Next?
We're already training our models to get smarter, tracking real licensing outcomes to improve accuracy over time. Soon, you’ll see optimized estimates based on content type, creator engagement, and seasonality.
Ready to Try It?
Next time you're browsing the Creator Community Marketplace (or uploading a URL from the web), add it to your project and watch the Real‑Time Estimator go. You'll gain clarity on both time and cost to confidently choose the right shot every time.
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