Why Does Finding Content Still Feel So Hard?

If you’ve ever worked on a campaign under deadline, you know the feeling: The idea is sharp. The brief is clear. The story is ready to take shape.

But then comes the hardest part:

Finding the content....

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And even then, the questions pile up:

• Where do you even start looking?
• How do you know if the content is licensable?
• Will you have enough options to explore creative directions before time runs out?

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The truth is:

Discovery has become one of the most frustrating bottlenecks in the creative process. Creatives shouldn’t be stuck chasing content when they should be shaping ideas.

Producers shouldn’t be burning days just to find a handful of usable shots. And teams shouldn’t have to choose between speed and quality when deadlines are already unforgiving.

At Catch+Release, we’ve spent years building tools that make licensing safer, easier, and faster.

But we also know: the real barrier isn’t just licensing. It's a discovery.

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That’s why we’ve been working on something new.

Something designed to clear the way for better storytelling by giving you more of what you need, without the wasted time and dead ends.

We can’t say more just yet.

But we can say this: The days of endless searching are numbered.

Stay tuned.....

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