Why Marketers Love Galleries. Spark Creativity When Concepting.
Have you ever browsed through an art gallery, immersed yourself into a different thought-space and walked away feeling inspired? What a great distraction, even for a fleeting moment to go to a different time and space, surrounded by visual beauty.
I was recently reminded of that feeling an Aaron Slims photo conveys with its distinct feel. All of Slim’s photos convey a certain aura. They transport us to that Southern California 50’s vibe hanging by an aqua pool with coiffed hair-dos, and brightly colored clothes. Images tell a story. They engage us. That’s why marketers rely on them everyday to tell brand stories.
A gallery has a range of images from multiple creators with the purpose of expressing diversity, whether through color, use of light, angles or subject matter.
By contrast a specific artist's collection displayed in a museum has a different purpose. You view the artist’s work that you enjoy or appreciate their talent and so you generally dive deeper to their craft. When a museum exhibit is curated by experts, placement and order is important because they want to tell a story with background and history. Think of a collection as content that fits the brief and feeds a campaign with visual, animation, sound and words.
Galleries for your ideas. Collections for your brief.
At Catch+Release we understand the importance of the different phases when bringing a campaign to life. You usually start with an idea that germinates until you pin down a more fleshed out concept documented in your brief.
Catch+Release has built numerous topic-driven featured galleries to seed ideas for downstream campaigns, of all types. From the gallery, you further select a specific topic or theme and go deeper to explore all possibilities. A gallery is a great place to get you started on that process.
Catch+Release
Creative Can Begin with One Shot
Creative and production teams rely on a variety of tools for inspiration before finalizing the campaign concept. It may start with a few words and an image that amplifies the central idea. There’s always some imagery in the mix. Many creatives think in visual terms and coming up with something from a blank slate can be challenging, especially under a time crunch.
Before the plethora of online content via social channels, creatives would browse books and magazines or actually immerse themselves in the environment to understand how customers behave with a particular product or service. Keeping the finger on the pulse is so important. It’s a lot easier and faster to browse content online, tune into the right channels to socially listen and learn what the market is saying, wants and likes.
Start Browsing
Check out this beautiful shot with happy summertime faces and an interesting angle. Creator Elisah Everett has a ton more family shots.
Image from Eleisha Everett
Or perhaps your concept is telling a different story and you’d like to depict a stormy moment with this amazing cloud shot from creator Greg Johnson.
Image from Greg Johnson
After Galleries, What’s Next?
If you love the range of amazing gallery content, start your own collection to go deeper and collaborate with the team to select the gems you’d like to use. It’s easy to sign-up and it’s free. Save a shot from a gallery directly into your new collection. Click on the shot you like, hit save top right corner.
Save Shots to Collections and License Them
Watch a Full Gallery Tour
Join this online tour with Catch+Release’s director of curation who walks through a full range of content alongside Chief Creative Director, Tom Christmann. Register, sit back, and take yourself to a different thought-space that inspires and engages you.
