I've always thought of "UGC" as an ugly term. It’s so clinical. “User-generated” centers the company or platform instead of the individual. They aren’t merely “users”. They’re mothers and skateboarders and fashionistas.

Catch+Release is proud to announce a new, improved user experience in the platform to streamline your production workflow — from discovering, collecting, and shortlisting shots to clearing and licensing.

We have exciting new features to announce at Catch+Release this week that help you streamline your production workflow. Whether it’s through automating tasks that tend to pile on and become tedious, or through promoting team collaboration and supporting the creative process, we’re here to make things easier for you.

As someone who has ridden the waves of creative innovation for three decades, I find Google's latest AI music experiment nothing short of thrilling. Here's why: it's a bold leap into the future of content creation, where AI meets human creativity to make magic.

When it comes to licensing content, production teams are reviewing hundreds of shots per campaign. You need a faster way to request use on multiple shots, so we made it easy for you to do that. Catch+Release is happy to introduce a new shopping cart and checkout feature so that you can send shots to clearance faster and get back to more important matters.

If you’re in advertising, you know the value of having a content repository in your back pocket. These types of shots come in handy when you’re in a pinch, especially when working on a tight deadline. The great news is that you can now build a personal library with content that you found and licensed from the internet.

Joining the Creator Community is completely free. You’ll start by creating a profile, as with any online platform. You’ll pick a username and have the option to add a profile picture and personal bio. Once that’s done, it’s time to add content to your portfolio. The fastest way to do this is to connect your Catch+Release profile to your social media accounts. Anything you’ve posted there will automatically import to Catch+Release. Anything new you post will also show up in Catch+Release automatically.

Catch+Release had a busy week attending, sponsoring and presenting at three industry events; DMLA, Visual1st and ANA. We also publicly launched our Creator Community, powered by search, so that brands and creatives can instantly discover amazing content gems for all types of downstream campaign usage. Let your creativity flow!

Advertising Week in New York took place a couple weeks ago. I went as an evangelist for Catch+Release. My mission was to meet modern marketers and creatives and spread the word about creator content licensing while soaking in everything I could about all the new marketing trends and technologies.

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Former Head of Product + Engineering Continues to Lead Catch+Release’s Marketplace Tech Innovation on AI-Powered Content Licensing

You now have a new way to view all the shots you’ve ever saved in Catch+Release to date, with the Shots Table. This new tool in the platform is your master database, helping you locate any shot whether it’s licensed, requested for use, or sitting in a collection.