If you’re in advertising, you know the value of having a content repository in your back pocket. These types of shots come in handy when you’re in a pinch, especially when working on a tight deadline. The great news is that you can now build a personal library with content that you found and licensed from the internet.

Joining the Creator Community is completely free. You’ll start by creating a profile, as with any online platform. You’ll pick a username and have the option to add a profile picture and personal bio. Once that’s done, it’s time to add content to your portfolio. The fastest way to do this is to connect your Catch+Release profile to your social media accounts. Anything you’ve posted there will automatically import to Catch+Release. Anything new you post will also show up in Catch+Release automatically.

Catch+Release had a busy week attending, sponsoring and presenting at three industry events; DMLA, Visual1st and ANA. We also publicly launched our Creator Community, powered by search, so that brands and creatives can instantly discover amazing content gems for all types of downstream campaign usage. Let your creativity flow!

Advertising Week in New York took place a couple weeks ago. I went as an evangelist for Catch+Release. My mission was to meet modern marketers and creatives and spread the word about creator content licensing while soaking in everything I could about all the new marketing trends and technologies.

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Former Head of Product + Engineering Continues to Lead Catch+Release’s Marketplace Tech Innovation on AI-Powered Content Licensing

You now have a new way to view all the shots you’ve ever saved in Catch+Release to date, with the Shots Table. This new tool in the platform is your master database, helping you locate any shot whether it’s licensed, requested for use, or sitting in a collection.

Searching the Internet to surface the best shots that fit your creative brief is no easy task. That’s why Catch+Release just launched its new AI-powered search, designed to help any brand, agency, or production team find the best-fit content for any marketing campaign.

Catch+Release customers know all too well that delivering campaigns on budget is a critical factor to their overall success. Of course, meeting production deadlines is also critical, and unless teams can satisfy tight timeframes with the best-fit content, campaign success is at risk.

As a staffing leader at Catch+Release, when I interact with candidates, I want to make sure they know that we value accountability, compassion, and communication. We more than value it — we are constantly making sure we put our words to action.

Engaging content. The internet runs on it. And whether you’re a modern marketer or one of the world’s most famous rappers, finding and using more engaging content is an important part of telling your brand story. But, as a recent incident involving superstar rapper Drake and actress Halle Berry illustrates, if you don’t have a content licensing process in place, drama can unfold.

Catch+Release, the content licensing marketplace, today introduces a series of transformative features streamlining how great brands access relevant, fresh content from creators worldwide, who post online, everyday.