Blog

Stay informed and inspired with the latest UGC industry trends, tips, and insights. Our blog covers everything from content curation to licensing best practices, helping you unlock creative possibilities for your next campaign.

AI & Technology in Marketing
Content Creators
Content Curation & Strategy
Content Licensing & Innovation
Creator Economy & Community
Events & Industry Insights
Platform Features & Updates
UGC Campaigns
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Blog

Diversity in UGC

7 ways to diversify your user generated content and make your marketing more relevant to your audience.

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Blog

The Future of User Generated Content

Twitter is in trouble. What does that mean for user generated content? What does it mean for the future of UGC?

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Blog

Beyoncé: Queen of Found Content

How does Beyonce get marketing ideas from her fans? Learn more about her genius approach to promoting your brand! Hint: listen to your customers.

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Blog

Don't say UGC? Try Found Content.

UGC (user generated content) is a familiar term in advertising, but nowadays it connotes low fidelity and low quality. Introducing found content.

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Blog

Under the De-Influence

The latest trend is called de-influencing. And its adherents say it’s a response to the overconsumption and inauthenticity of paid influencers.

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Blog

The Creator Economy Is Dead. Long Live the Creativity Supply Chain.

With the rise of social media, content creation is more democratic than ever before. Creators could bypass traditional gatekeepers and go directly to their audiences.

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Blog

Our Favorite Found Content Spots of 2022

Time to look back on 2022 and make those lists of the best of everything. Discover some of the amazing, authentic, heart-stirring work we loved this year.

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Blog

In House Agencies Find Themselves

Catch+Release went to the IHAF conference. Here's what we learned about the status of in-house creative agencies across different industries.

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Blog

Last Minute Holiday Content Ideas for 2022

Get your audience what they really want. Hint: it's not stock

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Blog

Want More Ideas? Be a Curator

The best creatives gather material like beavers build dams. In other words, all the time. Learn more about techniques for producing creative ideas.

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