Blog

Stay informed and inspired with the latest UGC industry trends, tips, and insights. Our blog covers everything from content curation to licensing best practices, helping you unlock creative possibilities for your next campaign.

Blog

Catch+Release Unveils Teams Feature Update for Storytellers

Catch+Release, the content licensing marketplace, introduces a series of transformative features for full team collaboration. Helping teams comprising creatives, producers, editors and business affairs to have visibility into how each campaign is progressing.

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Ads & Curation - Why are they interrelated?

Jim Beam, a beloved whiskey brand, ran a TV ad in May 2024. The spot, aptly named “People are Good” focuses on humans and has little to do with the taste and attributes of the product. Instead it’s focused on the outcomes and yes, the value. In other words, bringing people together to experience life’s precious moments. As a viewer, it pulls you in, tugs at your heart-strings. It’s real and therefore believable.

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From Gutter to Glory

What does bowling have to do with Catch+Release's mission to raise creators of all kinds and make it possible for brands and agencies to simply License The Internet? A lot more than you'd think.

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Blog

I Want to Be an Elder Influencer

Catch+Release ECD Tom Christmann explores how modern brands are hiring authentic, unexpected voices to create engaging UGC content.

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Is This Real Life?

Discover how the current writers' strike in Hollywood provides valuable insights for content marketers, the importance of diversifying content, and staying adaptable in the evolving landscape. Enhance your brand stories and engage audiences by understanding the significance of valuing and rewarding creators.

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What Marketers Learned from the Hollywood Writers Strike

The writers strike shows us the importance of constantly creating novel content. Here's what the strike reveals about the true value of a good marketer.

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MLB Used UGC to Generate More Wins

Just 32% of Gen Z in the U.S. consider themselves baseball fans. But with the help of Wieden + Kennedy, MLB is trying to changing that.

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Beyond Influencers: Co-create content with superfans

Brand ambassadors don't necessarily always connect with your product. The best way to find customer content is to identify super-users.

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How To: Sustainable advertising

Advertising creates more emissions than the airlines. Sustainable advertising helps. Learn more about how you can be more sustainable in your campaigns.

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The Power of UGC

User generated content (UGC) is taking advertising by storm. Brands need to build trust from the bottom up. Learn more about how UGC produces results for world leading brands.

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Diversity in UGC

7 ways to diversify your user generated content and make your marketing more relevant to your audience.

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The Future of User Generated Content

Twitter is in trouble. What does that mean for user generated content? What does it mean for the future of UGC?

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Beyoncé: Queen of Found Content

How does Beyonce get marketing ideas from her fans? Learn more about her genius approach to promoting your brand! Hint: listen to your customers.

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Don't say UGC? Try Found Content.

UGC (user generated content) is a familiar term in advertising, but nowadays it connotes low fidelity and low quality. Introducing found content.

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Under the De-Influence

The latest trend is called de-influencing. And its adherents say it’s a response to the overconsumption and inauthenticity of paid influencers.