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Module 2: Advanced Techniques
Welcome to the second installment of our groundbreaking Curation Masterclass series for marketers.
In this module, we will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.
Key Learnings Include:
- Strategic Curation: Understand the significance of integrating curation early in your marketing process to gain insights into your audience and the competitive landscape.
- Advanced Search Techniques: Learn to curate with a focus on licensing potential and identifying future brand ambassadors.
- Platform-Specific Strategies: Learn the nuances of TikTok, Facebook, Instagram, YouTube, and emerging spaces like Snap and Threads.
- Professional-Grade Platforms: Navigate sites like VSCO, 500px, Behance, Dribbble, and Vimeo for high-quality, specialized content.
- Ethical Curation: How to respect creators with proper licensing and compensation, while avoiding cultural appropriation.
- Virtual Ethnographies: Leverage curation for research that will unearth deep insights for innovative marketing strategies.
- Real-World Case Studies: Analyze successful campaigns that exemplify the transformative power of advanced curation techniques.
This module will give you the tools and insights needed to craft more human, authentic, and resonant marketing narratives. Whether you're a marketer, creative director, or content strategist, "Advanced Curation Techniques" offers a unique opportunity to refine your skills, broaden your perspective, and discover the untapped potential of curation in storytelling.
More Resources:
Related Masterclasses
Learn the Art of Curation | Module 1: Foundations
There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.