Lost In Found: Lesly Pyle

Tapping into Creative Communities

Welcome to the latest episode of LOST IN FOUND, the podcast where we delve into the intersection of marketing, creativity, and human connection. We're excited to feature Lesly Pyle, Associate Creative Director and copywriter at TRG, an ad agency in Dallas, Texas.

Lesly exemplifies the power of community in the advertising world. She's a connector of people and ideas. With a storied career spanning several prestigious ad agencies and brands (including Apple!), Lesly has a deep well of experiences and relationships. Just take a look at the list of heroes on her About Page [link: https://www.pyleofwords.com/about]. To say she learned from the best is an understatement. But now Lesly has leveraged that amazing network of hers to create something truly special—a book called "Pyle Of Memories". It’s a collection of stories based on real memories, curated by Lesly, from some of the advertising world's brightest minds, including Jeff Goodby, Gerry Graf and Jon Soto, who also contributed the cover.

Here’s the blurb from the back cover of the book:

Buy for the cause. Stay for the entertainment. In 2014, Lesly Pyle's grandmother asked Lesly to write a memory about her. Her grandmother had dementia. She was losing her memories. And she was aware of it. Sometimes. She’s the reason Lesly started a social media series for dementia awareness called #PyleOfMemories. These short stories serve as a reminder to write the good stuff down before it’s lost forever. Now this passion project has a bigger mission: To help fund dementia research via book sales.

From Network to Community

“Pyle Of Memories” is a testament to the strength of creative communities and the impact they can have when they rally around a cause—in this case, the fight against dementia. The book serves as a perfect example of how personal connections can translate into collective action. Each story in the book not only entertains but also enlightens, offering insights into the creative process and the importance of preserving memories and legacies.

At TRG, Lesly has continued to push the boundaries of traditional advertising by focusing on human-centric campaigns and initiatives. Her approach goes beyond merely creating ads; it's about building narratives that resonate on a personal level, foster brand loyalty, and create a sense of belonging among consumers. Her Ford Truck work is a great example of how thinking about the human factor can make an idea better. (The below headline wouldn’t work anywhere else but outside the Green Monster in Boston.)

Co-Creating with Creatives

One of the core themes of this episode is the idea of co-creation. This concept is at the heart of Lesly’s work, both at TRG and within the pages of her book. By involving a diverse group of ad writers, from industry legends to upcoming talents, she has demonstrated that more inclusive and collaborative processes often lead to richer, more impactful outcomes. Lesly's project shows that when creatives come together, they can do more than just create; they can inspire change and make a substantial impact on the world. The proceeds from "Pyle Of Memories" are dedicated to dementia research, proving that creative projects can drive real-world change.