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Podcast Overview
Unlocking the Future of Brand Experience
Hey there, fellow marketers!
Are you ready to embark on an exhilarating journey into the future of brand experience? We've got an absolute treat for you in this episode of the Lost in Found podcast, hosted by Catch+Release ECD, Tom Christmann.
In this episode, Tom sits down virtually with Wim Vanhenden, Technical Director of Tool of North America. These creative production maestros have been at it since 1995, consistently pushing boundaries and raising the bar in content production and creative technologies.
Wim, broadcasting all the way from Belgium (with a few charming Belgian dogs making a surprise appearance), takes us on a mesmerizing journey through the intricate ways that AI is transforming the branding landscape.
From reimagining the creative process to optimizing the production pipeline, from meticulously mapping brand assets to co-creating with customers, Wim lays it all out on the table. It's a masterclass in how AI isn't just a buzzword; it's a transformative force that's reshaping the way brands connect with their audiences.
4 Ways AI Can Help Your Production Process
- Creative Partner - AI is an incredible tool for generating ideas. Use it to make connections and think about a problem in new ways. For instance, you can use the AI-powered search tool at catchandrelease.com/discover to find a whole world of audience-made content.
- Production Partner - Build AI into your production pipeline. AI is great at project management and scheduling. It’s also useful for collaborating with partners from all over the world.
- Brand Library - Use AI to map the DNA of your brand by gathering all the content made around your brand name or featuring your logo.
- Co-creation - Build AI tools that your fans can use to make more brand content!
This episode is a goldmine of insights for marketers who are eager to stay ahead of the curve. If you've ever wondered what the future holds for brand experiences, wonder no more – this is your window into the next era of marketing. Wim even takes us through a brand experience Tool helped develop for Coca-Cola that will really get your imagination going.
So, whether you're a seasoned marketer or just dipping your toes into the exciting world of branding, this podcast is a must-listen. Tom and Wim are about to take you on a thought-provoking journey through the ever-evolving realm of brand experience.
Buckle up, hit that play button, and get ready to be Lost in Found with Wim Vanhenden Your marketing future awaits, and it's powered by AI!
Don't miss out. Tune in now!
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