Content Marketing World 2023

Catch+Release Founder and CEO, Analisa Goodin, speaks at Content Marketing World 2023. Her talk titled, "Give Your Campaigns Content Love. Better Than Stock. 5X Performance." introduces audiences to a new type of content that's emerged for marketers and advertisers. That is, unscripted, content created by everyday people on the internet.

Imagine this: The internet is your new asset library. You now have access to the most amazing content, on demand. It’s high quality, on-brand, fits your brief, budget and it performs. The technology is here. You know this already. It’s better than stock and no need to shoot original production. Search this asset library by topic, theme, and even cost. It’s magic. The possibilities are limitless. It takes seconds to sign-up.

You’ll learn:

• Tips for sourcing all kinds of content — UGC, archival, influencer, audio, celebrity, and more.
• The best approach that's fast, easy, and launches in days.
• How to collaborate with your team, whether you’re an agency or in-house team of brand marketers, creative or producer.