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These days, creative and marketing teams are asked to do so much more with so much less. Less time, less budget. “But let’s 10x last year’s results.” If that’s the case, how do brands keep pace with their production calendars? Answer: They search before they shoot. Instead of scripting a fully OP spot, they source content that already exists and fits their creative vision. Then they license it.
We'll show you how to search smarter, not harder. And we’ll open your mind to the vast array of content available online (not just from stock libraries).
In this webinar, we covered:
📚 There's myriad content available for licensing, from pictures pet influencers, to animators and illustrators, small business, health and wellness enthusiasts, and more.
🔍 It's important to develop good habits as you get into the rhythm of curating. Reduce distraction, remain focused on a specific goal, start with broad strokes like "gesture drawing", and then narrow your focus.
💡 Incorporate practical strategies to enhance your curation skills. Use social media apps, understand which platforms are best for certain data, and lean on unique app features.