Discover the gems to tell your story

Stay up-to-date with the latest content trends and discover how brands license content to create high-performing, award-winning campaigns.

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Discover a World of Content Using Our AI-Enhanced Search

Unlike traditional searches, our AI-enhanced semantic search actually understands English and “knows what it's looking at”.

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Purchase Content Licenses for Multi-Campaign Use and Exclusivity Rights with Catch+Release

Licensing is a complex topic, but we’ve made it fast and easy. Pick what you need and “build your own” package for the exact channels you plan to use.

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Catch+Release Announces Strategic Investment from Canadian Tire Corporation’s Roller Labs Ventures

For Roller Labs Ventures, Catch+Release's unique capabilities and shared vision represent a commitment to reshaping how content is sourced and delivered, resulting in engaging campaigns that build brand and drive sales.

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Case Studies

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MilkPEP revived the iconic 'Got Milk?' with safely licensed content from TikTok

MilkPEP decided to revive their classic “Got Milk?” campaign leveraging Found Content from TikTok. Catch+Release scoured TikTok for the most authentic milk videos of real people.

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Showcase your product authentically

A major tech company wanted to find authentic, creative imagery captured with their products. They used Catch+Release to curate creative images and ensure they were created on the company’s devices—the result was over 500 pieces of authentic, user-generated photos.

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Food delivery service recruitment ad featuring content of their real employees

A food delivery service wanted to create a recruitment ad to attract new delivery workers. They leveraged footage of existing hard-working delivery workers that had been posted on social. Catch+Release curated over 100 shots for them to license, resulting in an authentic ad in just 10 days.

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eBooks

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5 Marketing Trends for 2024

This year, we're witnessing an unprecedented confluence of technology, consumer behavior, and market dynamics. We've distilled these complex changes into actionable insights for modern marketers and creative professionals.

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Campaigns Made From Content on the Internet in 5 Steps

How to find audience insights and create compelling campaigns with content found anywhere

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Why Human Made Content? 5 Things To Consider Before Diving In

Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.

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Masterclass

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Learn the Art of Curation | Module 2: Advanced Techniques

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

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Learn the Art of Curation | Module 1: Foundations

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

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Webinars

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Creative Boost: Mastering the Collections Features

Join Catch+Release experts Liz, Head of Curation, and Lisa, Creative Director, who bring over 40 years of combined experience to this insightful session. In this webinar, you’ll learn how to harness the power of the Collections features to supercharge your creativity. Discover how to effectively use Topics to organize content into focused groupings, which can then be developed into Storyboards and transformed into Rip Reels for a streamlined creative process.

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License the Internet: The Future of Marketing Campaigns

“Good, fast, or affordable: pick two” has long been a rule of thumb for content creation in campaign marketing—until now. Join us for an exciting session where we show you how Catch+Release is changing the rules of the game by offering all three “asks” through licensing all kinds of content from the internet.

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Rip This. How To Use Catch+Release Storyboards To Wow Your Clients

Every creative in advertising has been there: You spend a week of your life in an edit room putting together a manifesto video for a client using beautiful content from movies, TV shows, and commercials meant to capture the “feeling” of the campaign. The client loves it so much, they want to run it everywhere. That’s when you have to tell them the cold hard truth: this is a rip reel full of unlicensable content.

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Musing

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Ep 2: Making Connections

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

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Ep 1: Reading Pictures

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

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Videos

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Teams Invite

Learn more about how to invite team members for collaboration at Catch+Release.

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Purchasing Content at Catch+Release

Learn more about purchasing content at Catch+Release

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Key Steps to Licensing - Clearance and Licensing

Key Steps to Licensing - Clearance and Licensing

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Podcasts

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Lost in Found: Micky Ogando

Micky Ogando is Founder and CCO of Bakery, a creative agency that uses art and science to connect influential brands to culture. Bakery exists to deliver craft, story, and usefulness to an audience that hates advertising.

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Lost in Found: Sarah Saffari

Influencer marketing, as Sarah explains, is not just about choosing an Instagram celebrity with lots of followers. It’s about bridging a gap. It’s creating a symbiotic relationship where both parties thrive—a harmony between the brand’s aspirations and the influencer’s authenticity. It’s about crafting relationships that endure beyond campaigns, fostering growth and connection.

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Lost in Found: Todd Unger

Tom Christmann sits down with Todd Unger, Chief Experience Officer, SVP Marketing and Member Experience at the American Medical Association to talk about X.

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Newsroom

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Event

IHAF: Boston

November 12, 2024

Event

ANA: Masters of Marketing, Orlando, FL

October 22, 2024

Event

Content Marketing World

October 21, 2024

Event

Footage Fest, LA

September 26, 2024

Event

Digital Marketing World Conference, NY

September 26, 2024

Event

Content Marketing Institution: MasterTHIS Webinar

August 21, 2024

Event

Rip This. How to Use Storyboards

August 13, 2024

Event

AICP Catch+Release Lunch n Learn Webinar

August 8, 2024

Event

AICP LA

July 25, 2024

Event

Ad Age Small Agency Conf + Awards, Boston

July 23, 2024

Event

Madmen Bowling League Championship Party, NY

July 17, 2024

Event

ANA B2B, FL

June 12, 2024

Event

AICP Base Camp & Awards, NY

June 4, 2024

Event

ANA In-House Agency Conference, LA

May 14, 2024

Event

ADWEEK/BRAND PLAY Sports Marketing Summit, NY

May 9, 2024

Event

Madmen Bowling League Kick Off Party

May 8, 2024

Event

POSSIBLE, FL

April 15, 2024

Event

AdWeek Social Media Week, NY

April 9, 2024

Event

Ragan's Social Media Conference, FL

March 27, 2024

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ANA Media, FL

March 18, 2024

Event

Hidden Gems: A Live UGC 2.0 Demo

December 14, 2023

Event

Content Marketing Institute: 2024 Trends Webinar

December 7, 2023

Event

Master of Visuals Storytelling

November 15, 2023

Event

IHAF Conference & Awards, Pursuing Purpose

November 14, 2023

Event

Content Marketing World

September 27, 2023