Catch+Release, the content licensing marketplace, introduces a series of transformative features for full team collaboration. Helping teams comprising creatives, producers, editors and business affairs to have visibility into how each campaign is progressing.

Jim Beam, a beloved whiskey brand, ran a TV ad in May 2024. The spot, aptly named “People are Good” focuses on humans and has little to do with the taste and attributes of the product. Instead it’s focused on the outcomes and yes, the value. In other words, bringing people together to experience life’s precious moments. As a viewer, it pulls you in, tugs at your heart-strings. It’s real and therefore believable.

What does bowling have to do with Catch+Release's mission to raise creators of all kinds and make it possible for brands and agencies to simply License The Internet? A lot more than you'd think.

During the COVID crisis, a major social networking company developed a new community support feature. For the product launch they created a powerful short film showing images captured by real people. Catch+Release saved the team time and increased consumer trust with authentic content in just 5 days. The ad received +25M views on Facebook in the first 24 hours.

After the country song “Fancy Like,” which mentions Applebee’s, went viral on TikTok, they needed to capitalize on this trend.

This year, we're witnessing an unprecedented confluence of technology, consumer behavior, and market dynamics. We've distilled these complex changes into actionable insights for modern marketers and creative professionals.

How to find audience insights and create compelling campaigns with content found anywhere

Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

License content directly from your customers' social fields safely. Join us for real talk about licensing content from wherever you find it. And the best part is, your legal department will love it. With insider tips and expert advice from the licensing team at Catch+Release, this webinar is an event you won’t want to miss.

Join us for a live tour of today’s freshest content with the Catch+Release curation team. Led by our own Elizabeth Mandeville, Curation Director, and Tom Christmann, Executive Creative Director.

A panel discussion with creative veterans exploring consumer behavior and how to grab their attention.

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

Learn more about how to invite team members for collaboration at Catch+Release.

Learn more about purchasing content at Catch+Release

Key Steps to Licensing - Clearance and Licensing

Micky Ogando is Founder and CCO of Bakery, a creative agency that uses art and science to connect influential brands to culture. Bakery exists to deliver craft, story, and usefulness to an audience that hates advertising.

Influencer marketing, as Sarah explains, is not just about choosing an Instagram celebrity with lots of followers. It’s about bridging a gap. It’s creating a symbiotic relationship where both parties thrive—a harmony between the brand’s aspirations and the influencer’s authenticity. It’s about crafting relationships that endure beyond campaigns, fostering growth and connection.

Tom Christmann sits down with Todd Unger, Chief Experience Officer, SVP Marketing and Member Experience at the American Medical Association to talk about X.