Case studies

Discover real-world success stories from brands using UGC. Our case studies reveal how companies across industries are using Catch+Release to enhance their creative output and deliver impactful campaigns.

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Oatly Is Praised for Clever and Cheeky “Update Milk” Campaign That Exceeded Goals

Oatly published nine short spots that hilariously retell history by hailing Oatly as the beloved — not just milk, but — drink of choice for America throughout time.

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Johnsonville Licenses 13 Clips for New “Keep It Juicy” Campaign

Learn more about how this beloved American sausage company licensed visual content to share its “Keep It Juicy” message with customers.

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Gatorade Reaches Gen Z Using Historical Sports Footage to Showcase Brand Superiority

Gatorade approached their agency of record TBWA/Chiat Day with the exciting opportunity to work on a new spot that would premier during the 2023 NBA finals, hailing their product as the best sports drink of all time. It’s what the agency calls a “brand superiority” spot.

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MilkPEP revived the iconic 'Got Milk?' with safely licensed content from TikTok

MilkPEP decided to revive their classic “Got Milk?” campaign leveraging Found Content from TikTok. Catch+Release scoured TikTok for the most authentic milk videos of real people.

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Showcase your product authentically

A major tech company wanted to find authentic, creative imagery captured with their products. They used Catch+Release to curate creative images and ensure they were created on the company’s devices—the result was over 500 pieces of authentic, user-generated photos.

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Food delivery service recruitment ad featuring content of their real employees

A food delivery service wanted to create a recruitment ad to attract new delivery workers. They leveraged footage of existing hard-working delivery workers that had been posted on social. Catch+Release curated over 100 shots for them to license, resulting in an authentic ad in just 10 days.

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Large social media company creates COVID response ad in 5 days

During the COVID crisis, a major social networking company developed a new community support feature. For the product launch they created a powerful short film showing images captured by real people. Catch+Release saved the team time and increased consumer trust with authentic content in just 5 days. The ad received +25M views on Facebook in the first 24 hours.

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Applebee's drove sales by leveraging TikTok content

After the country song “Fancy Like,” which mentions Applebee’s, went viral on TikTok, they needed to capitalize on this trend.

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