Your toolkit for licensing the internet.
Stay up-to-date with the latest content trends and discover how agencies and brands license content to create high-performing, award-winning campaigns.
Blog
Bad Blood: The Marketing Lesson Hiding In The Taylor Swift Deep Fakes Story
The recent controversy involving the circulation of explicit AI-generated images of Taylor Swift has gotten a lot of press. It also sparked a justified outcry among privacy experts, intellectual property rights attorneys and Swifties.
Catch+Release New Workspace(™) Streamlines Content Licensing Workflow to Save Time Executing Campaigns
This new capability built into the Catch+Release platform is designed specifically for creative, production, and marketing teams, to revolutionize the content licensing flow from discovery to purchase.
eBooks
Why Human Made Content? 5 Things To Consider Before Diving In
Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.
Masterclass
Learn the Art of Curation | Module 2: Advanced Techniques
We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.
Learn the Art of Curation | Module 1: Foundations
There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.
Webinars
How To: License Content from the Internet (Without Freaking Out Legal)
License content directly from your customers' social fields safely. Join us for real talk about licensing content from wherever you find it. And the best part is, your legal department will love it. With insider tips and expert advice from the licensing team at Catch+Release, this webinar is an event you won’t want to miss.
Musing
Videos
Content Marketing World 2024
Catch+Release Founder & CEO Analisa Goodin explores how brands can license high-quality, authentic content from platforms like Instagram, TikTok, and YouTube. Discover how to create campaigns that are culturally relevant, fast, and affordable—without the legal headaches. Through real-world examples, this session offers actionable insights for navigating content licensing efficiently and transforming your creative strategy.
Podcasts
Lost in Found: Sarah Saffari
Influencer marketing, as Sarah explains, is not just about choosing an Instagram celebrity with lots of followers. It’s about bridging a gap. It’s creating a symbiotic relationship where both parties thrive—a harmony between the brand’s aspirations and the influencer’s authenticity. It’s about crafting relationships that endure beyond campaigns, fostering growth and connection.