Catch+Release, the content licensing marketplace, introduces a series of transformative features for full team collaboration. Helping teams comprising creatives, producers, editors and business affairs to have visibility into how each campaign is progressing.

Jim Beam, a beloved whiskey brand, ran a TV ad in May 2024. The spot, aptly named “People are Good” focuses on humans and has little to do with the taste and attributes of the product. Instead it’s focused on the outcomes and yes, the value. In other words, bringing people together to experience life’s precious moments. As a viewer, it pulls you in, tugs at your heart-strings. It’s real and therefore believable.

What does bowling have to do with Catch+Release's mission to raise creators of all kinds and make it possible for brands and agencies to simply License The Internet? A lot more than you'd think.

Oatly published nine short spots that hilariously retell history by hailing Oatly as the beloved — not just milk, but — drink of choice for America throughout time.

Learn more about how this beloved American sausage company licensed visual content to share its “Keep It Juicy” message with customers.

Gatorade approached their agency of record TBWA/Chiat Day with the exciting opportunity to work on a new spot that would premier during the 2023 NBA finals, hailing their product as the best sports drink of all time. It’s what the agency calls a “brand superiority” spot.

This year, we're witnessing an unprecedented confluence of technology, consumer behavior, and market dynamics. We've distilled these complex changes into actionable insights for modern marketers and creative professionals.

How to find audience insights and create compelling campaigns with content found anywhere

Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

License content directly from your customers' social fields safely. Join us for real talk about licensing content from wherever you find it. And the best part is, your legal department will love it. With insider tips and expert advice from the licensing team at Catch+Release, this webinar is an event you won’t want to miss.

Join us for a live tour of today’s freshest content with the Catch+Release curation team. Led by our own Elizabeth Mandeville, Curation Director, and Tom Christmann, Executive Creative Director.

A panel discussion with creative veterans exploring consumer behavior and how to grab their attention.

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

Learn about the 3 different ways you can explore the internet to find visual content that you can save to a collection in Catch+Release. Make as many collections as you like in your profile. Share with others on your team and third party stakeholders.

Learn how to add shots to a collection from multiple URLs all at once. Save time adding several shots to a collection and requesting a license by submitting multiple URLs to Catch+Release at a time.

Learn how to add shots to your shopping cart in Catch+Release.

In this episode, Tom sits down virtually with Wim Vanhenden, Technical Director of Tool of North America. These creative production maestros have been at it since 1995, consistently pushing boundaries and raising the bar in content production and creative technologies. Wim, broadcasting all the way from Belgium (with a few charming Belgian dogs making a surprise appearance), takes us on a mesmerizing journey through the intricate ways that AI is transforming the branding landscape.

Aditi Rajvanshi is all about authenticity. Recently, the Founder of Brewing Awesome and Director of Strategy at Portal-A sat down with Catch+Release ECD Tom Christmann on the Lost In Found podcast to talk about authenticity, building communities and her roots at Google’s YouTube in 2009, at the beginning of the social media revolution.

In this episode, listen to our conversation with Reginald Cash of 3BLACKDOT, an entertainment platform where brands get access to talent across the entire gaming ecosystem including athletes, celebrities, and actors who game.