Your toolkit for licensing the internet.
Stay up-to-date with the latest content trends and discover how agencies and brands license content to create high-performing, award-winning campaigns.
Blog
Gut gets creative with America's favorite cream cheese
It turns out that Philadelphia Cream Cheese by Kraft Heinz is the source of a lot of creative cooking and baking or simply snacking. Kicking off the summer season right before the July 4th holiday was part of the brief that the Gut Agency received with just weeks to produce and complete. The goal was to find the most creative ways people use cream cheese, besides spreading it on a bagel.
eBooks
Why Human Made Content? 5 Things To Consider Before Diving In
Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.
Masterclass
Learn the Art of Curation | Module 2: Advanced Techniques
We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.
Learn the Art of Curation | Module 1: Foundations
There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.
Webinars
Musing
Videos
Content Marketing World 2024
Catch+Release Founder & CEO Analisa Goodin explores how brands can license high-quality, authentic content from platforms like Instagram, TikTok, and YouTube. Discover how to create campaigns that are culturally relevant, fast, and affordable—without the legal headaches. Through real-world examples, this session offers actionable insights for navigating content licensing efficiently and transforming your creative strategy.