Whether this bill passes or not, a day of reckoning could come soon for gen AI’s purpose-built, commercial offerings.

Learn more about the new progress bar and content modal additions on our platform.

Any content you publish is enhanced by some accompanying pictures or videos. But why exactly are visuals so helpful?

Oatly published nine short spots that hilariously retell history by hailing Oatly as the beloved — not just milk, but — drink of choice for America throughout time.

Learn more about how this beloved American sausage company licensed visual content to share its “Keep It Juicy” message with customers.

Gatorade approached their agency of record TBWA/Chiat Day with the exciting opportunity to work on a new spot that would premier during the 2023 NBA finals, hailing their product as the best sports drink of all time. It’s what the agency calls a “brand superiority” spot.

A comprehensive guide that offers valuable insights and practical advice on discovering and legally obtaining high-quality content.

User-generated content (UGC) includes all types of content uploaded to the internet, from social posts to digital art. Learn how to create authentic and engaging brand stories by leveraging UGC.

As CMOs lead their brands and teams through the economic uncertainty, it becomes even more important to find ways to make every marketing dollar count

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

Join Catch+Release experts Liz, Head of Curation, and Lisa, Creative Director, who bring over 40 years of combined experience to this insightful session. In this webinar, you’ll learn how to harness the power of the Collections features to supercharge your creativity. Discover how to effectively use Topics to organize content into focused groupings, which can then be developed into Storyboards and transformed into Rip Reels for a streamlined creative process.

“Good, fast, or affordable: pick two” has long been a rule of thumb for content creation in campaign marketing—until now. Join us for an exciting session where we show you how Catch+Release is changing the rules of the game by offering all three “asks” through licensing all kinds of content from the internet.

Every creative in advertising has been there: You spend a week of your life in an edit room putting together a manifesto video for a client using beautiful content from movies, TV shows, and commercials meant to capture the “feeling” of the campaign. The client loves it so much, they want to run it everywhere. That’s when you have to tell them the cold hard truth: this is a rip reel full of unlicensable content.

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

Learn more about how to invite team members for collaboration at Catch+Release.

Learn more about purchasing content at Catch+Release

Key Steps to Licensing - Clearance and Licensing

In this episode, we explore the paradigm shift taking place in the marketing landscape, where forward-thinking brands are venturing beyond traditional platforms like Facebook and Twitter to build their own communities on the blockchain.