Your toolkit for licensing the internet.

Stay up-to-date with the latest content trends and discover how agencies and brands license content to create high-performing, award-winning campaigns.

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New Storyboards Feature Helps Creative Teams Visualize Ideas During Concepting and Production

Storyboards(™) is designed to help creative teams build out every scene in an ad spot.

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Catch+Release Unveils Enhanced Workspace that Empowers Content Creators to Attract Licensing Opportunities From Brands

Catch+Release, the leading content licensing marketplace, announces the launch of its newly enhanced Creator Workspace to streamline the supply-side workflow.

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Proposed Bill Is Another Turning Point in the Tussle Between Generative AI and Human Creators

Whether this bill passes or not, a day of reckoning could come soon for gen AI’s purpose-built, commercial offerings.

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eBooks

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2025 Marketing Trends That Will Get Everyone Talking

2025 is shaping up to be the boldest year yet for marketers. Consumers are tired of polished perfection. Trends are becoming movements. And the line between brands and audiences? It’s gone. We’ve analyzed the most thought-provoking trends from across the internet—TikTok takeovers, fandom-fueled campaigns, the anti-influencer uprising, and more—and packaged them into a trends report designed for you. Whether you’re building campaigns that spark conversations or searching for the next big creative idea, this report will give you the edge you need to lead in 2025.

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5 Marketing Trends for 2024

This year, we're witnessing an unprecedented confluence of technology, consumer behavior, and market dynamics. We've distilled these complex changes into actionable insights for modern marketers and creative professionals.

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Campaigns Made From Content on the Internet in 5 Steps

How to find audience insights and create compelling campaigns with content found anywhere

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Masterclass

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AICP Lunch & Learn Presented by Catch+Release

Campaign budgets are set and paid media is secured. It’s go-time. The brief is ready and now the work begins towards final production. This Lunch + Learn takes a closer look at a Dove-Nike ad that aired on Super Bowl Sunday in Feb 2024, centered on body confidence and self esteem for young girls playing sports. It’s about educating coaches and leaders on how empathy and understanding are critical aspects to building confidence and grit to push through. Hard Knocks has since gained accolades, including numerous Cannes Lion nominations and it secured the 6th highest scoring spot on that Super Bowl Sunday.

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Learn the Art of Curation | Module 2: Advanced Techniques

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

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Learn the Art of Curation | Module 1: Foundations

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

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Webinars

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The Power of Authentic Content

What are the benefits of using user-generated content in your marketing strategy and how are brands using UGC to tell more authentic stories? Download our webinar to find out.

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Musing

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Ep 2: Making Connections

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

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Ep 1: Reading Pictures

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

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Videos

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License the Internet: Overview of Catch+Release

In today’s fast-paced digital world, brands need authentic, high-quality content—fast. Catch+Release makes it easier than ever to discover, clear, and license content from creators across the internet. With a vast and growing creator community, AI-powered search, and a seamless licensing engine, our platform removes the traditional roadblocks of finding and securing user-generated content. This product overview video walks you through how Catch+Release simplifies the entire process, from discovering content in our expansive library to licensing assets from social media, stock providers, or any online source. Learn how our cutting-edge technology ensures fast, secure rights management and how creators can easily monetize their content.

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The Art of Curation: A Live Masterclass for Agencies and Brands

Unlock the full potential of content curation in your marketing strategy with The Art of Curation: A Live Masterclass, presented by Catch+Release. This engaging, hands-on session is tailored for marketers, creatives, and strategists looking to elevate their campaigns with authentic, licensable content sourced from across the internet.

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Teams Invite

Learn more about how to invite team members for collaboration at Catch+Release.

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Podcasts

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Lost in Found: Alona Fromberg-Elkayam

In this episode, we explore the paradigm shift taking place in the marketing landscape, where forward-thinking brands are venturing beyond traditional platforms like Facebook and Twitter to build their own communities on the blockchain.

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Newsroom

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Event

IHAF: Boston

November 12, 2024

Event

ANA: Masters of Marketing, Orlando, FL

October 22, 2024

Event

Content Marketing World

October 21, 2024

Event

Digital Marketing World Conference, NY

September 26, 2024

Event

Footage Fest, LA

September 26, 2024

Event

Content Marketing Institution: MasterTHIS Webinar

August 21, 2024

Event

Rip This. How to Use Storyboards

August 13, 2024

Event

AICP Catch+Release Lunch n Learn Webinar

August 8, 2024

Event

AICP LA

July 25, 2024

Event

Ad Age Small Agency Conf + Awards, Boston

July 23, 2024

Event

Madmen Bowling League Championship Party, NY

July 17, 2024

Event

ANA B2B, FL

June 12, 2024

Event

AICP Base Camp & Awards, NY

June 4, 2024

Event

ANA In-House Agency Conference, LA

May 14, 2024

Event

ADWEEK/BRAND PLAY Sports Marketing Summit, NY

May 9, 2024

Event

Madmen Bowling League Kick Off Party

May 8, 2024

Event

POSSIBLE, FL

April 15, 2024

Event

AdWeek Social Media Week, NY

April 9, 2024

Event

Ragan's Social Media Conference, FL

March 27, 2024

Event

ANA Media, FL

March 18, 2024

Event

Hidden Gems: A Live UGC 2.0 Demo

December 14, 2023

Event

Content Marketing Institute: 2024 Trends Webinar

December 7, 2023

Event

Master of Visuals Storytelling

November 15, 2023

Event

IHAF Conference & Awards, Pursuing Purpose

November 14, 2023

Event

Content Marketing World

September 27, 2023