Your toolkit for licensing the internet.

Stay up-to-date with the latest content trends and discover how agencies and brands license content to create high-performing, award-winning campaigns.

AI & Technology in Marketing
AI in Curation
Content Creators
Content Curation & Strategy
Content Licensing
Content Licensing & Innovation
Content Trends
Creation and Licensing
Creator Community Growth
Creator Economy & Community
Creator Spotlights
Curation Foundations
Events & Industry Insights
Found Content
Future of Creativity
Future of UGC
How to
Licensing Trends
Marketing Strategies & Campaigns
Platform Features & Updates
Platform Guide
Roundtables
Storyboards
Techniques
UGC Campaigns
UGC Platform Guide
Visual Marketing Insights
Walkthroughs
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Our Favorite Found Content Spots of 2022

Time to look back on 2022 and make those lists of the best of everything. Discover some of the amazing, authentic, heart-stirring work we loved this year.

Read more

In House Agencies Find Themselves

Catch+Release went to the IHAF conference. Here's what we learned about the status of in-house creative agencies across different industries.

Read more

Last Minute Holiday Content Ideas for 2022

Get your audience what they really want. Hint: it's not stock

Read more

eBooks

See more

5 Marketing Trends for 2024

This year, we're witnessing an unprecedented confluence of technology, consumer behavior, and market dynamics. We've distilled these complex changes into actionable insights for modern marketers and creative professionals.

Read more

Campaigns Made From Content on the Internet in 5 Steps

How to find audience insights and create compelling campaigns with content found anywhere

Read more

Why Human Made Content? 5 Things To Consider Before Diving In

Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.

Read more

Masterclass

See more

Learn the Art of Curation | Module 2: Advanced Techniques

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

Read more

Learn the Art of Curation | Module 1: Foundations

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

Read more

Webinars

See more

How To: Creative Quick Fix - Turn Around a Visual Content License in 1 Week

Even the best laid plans often go awry. When you’re producing a spot, you might end up with film you can’t use, or time frames that still require visuals. Other times, your team might have a gut feeling that certain shots need to be swapped out for better options.

Read more

Hidden Gems: A Live UGC 2.0 Platform Demo

You can’t make this stuff up. Literally. The best visual content isn’t scripted. It’s real. And it’s being posted on social channels by people like you every second. Its now easier than ever to license the perfect shots for your campaigns. Let ECD Tom Christmann and Marketing pro Phoebe Wang show you how fast and easy this is in a step-by-step demo of Catch+Release. You’ll get insider tips on how to find and safely use fresh, authentic content that will engage and move your customers to action.

Read more

UGC 2.0 - A New Way To Discover Amazing Content

Step into the future of content creation. This webinar demystifies the creator economy for both creators and marketers. Join Catch+Release ECD Tom Christmann and Head of Curation, Liz Mandeville for a detailed perspective on how collaboration technologies reshape how we produce campaigns and consume content.

Read more

Musing

See more

Ep 2: Making Connections

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

Read more

Ep 1: Reading Pictures

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

Read more

Videos

See more

Catch+Release Walkthrough: Add Shots to Your Shopping Cart

Learn how to add shots to your shopping cart in Catch+Release.

Read more

Catch+Release Walkthrough: Setting Up Teams

Collaborate with others on your team and even your end clients. Create teams in Catch+Release so you can share collections, receive notifications when someone likes or comments on shots, and invite all relevant stakeholders into the content licensing process.

Read more

Catch+Release Walkthrough: Modular Rights Packages

Learn how to select a rights package according to your campaign needs. Catch+Release Product Manager, Rob Suttman, takes you inside the platform to show you the quick and easy steps.

Read more

Podcasts

See more

Lost in Found: Abigail Posner

We had the pleasure of speaking with Abigail Posner, Director of Creative Works at Google. Known for her ability to seamlessly blend the art of creativity with the precision of data, Abigail brings a unique perspective to the challenges and opportunities facing marketers today.

Read more

Lost in Found: Mike Churchill

In the world of consumer packaged goods, where kitchen table brands are built through compelling stories and creative content, producers are the unsung heroes who bring it all to life. In our latest episode of Lost In Found, we go behind the scenes with Mike Churchill, Executive Producer at General Mills, to explore what it takes to produce high-quality content for some of the world’s most recognizable brands.

Read more

Lost in Found: Robert Pascale

In this episode, you’ll learn about Robert’s incredible journey and how he has helped countless creators bring their stories to life. From his time managing photographers for big stock footage companies to his new role helping TikTok influencers maximize their opportunities, Robert has always been bullish on creator content. So of course, Tom was excited to sit down with him and learn more about what makes this “Creator Whisperer” tick.

Read more

Newsroom

See more
Event

IHAF: Boston

November 12, 2024

Event

ANA: Masters of Marketing, Orlando, FL

October 22, 2024

Event

Content Marketing World

October 21, 2024

Event

Footage Fest, LA

September 26, 2024

Event

Digital Marketing World Conference, NY

September 26, 2024

Event

Content Marketing Institution: MasterTHIS Webinar

August 21, 2024

Event

Rip This. How to Use Storyboards

August 13, 2024

Event

AICP Catch+Release Lunch n Learn Webinar

August 8, 2024

Event

AICP LA

July 25, 2024

Event

Ad Age Small Agency Conf + Awards, Boston

July 23, 2024

Event

Madmen Bowling League Championship Party, NY

July 17, 2024

Event

ANA B2B, FL

June 12, 2024

Event

AICP Base Camp & Awards, NY

June 4, 2024

Event

ANA In-House Agency Conference, LA

May 14, 2024

Event

ADWEEK/BRAND PLAY Sports Marketing Summit, NY

May 9, 2024

Event

Madmen Bowling League Kick Off Party

May 8, 2024

Event

POSSIBLE, FL

April 15, 2024

Event

AdWeek Social Media Week, NY

April 9, 2024

Event

Ragan's Social Media Conference, FL

March 27, 2024

Event

ANA Media, FL

March 18, 2024

Event

Hidden Gems: A Live UGC 2.0 Demo

December 14, 2023

Event

Content Marketing Institute: 2024 Trends Webinar

December 7, 2023

Event

Master of Visuals Storytelling

November 15, 2023

Event

IHAF Conference & Awards, Pursuing Purpose

November 14, 2023

Event

Content Marketing World

September 27, 2023