Our platform users now have the ability to submit multiple URLs to Catch+Release wherever they find gems online. We’ll take those URLs and help you upload it to a collection. We’ll even begin the licensing process if you’re ready to do that.

I've always thought of "UGC" as an ugly term. It’s so clinical. “User-generated” centers the company or platform instead of the individual. They aren’t merely “users”. They’re mothers and skateboarders and fashionistas.

Catch+Release is proud to announce a new, improved user experience in the platform to streamline your production workflow — from discovering, collecting, and shortlisting shots to clearing and licensing.

Oatly published nine short spots that hilariously retell history by hailing Oatly as the beloved — not just milk, but — drink of choice for America throughout time.

Learn more about how this beloved American sausage company licensed visual content to share its “Keep It Juicy” message with customers.

Gatorade approached their agency of record TBWA/Chiat Day with the exciting opportunity to work on a new spot that would premier during the 2023 NBA finals, hailing their product as the best sports drink of all time. It’s what the agency calls a “brand superiority” spot.

This year, we're witnessing an unprecedented confluence of technology, consumer behavior, and market dynamics. We've distilled these complex changes into actionable insights for modern marketers and creative professionals.

How to find audience insights and create compelling campaigns with content found anywhere

Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

Download our on-demand webinar with Tom Christmann, Executive Creative Director, Catch+Release, and Jared Drace, Lead Content Curator, Catch+Release!

What are the benefits of using user-generated content in your marketing strategy and how are brands using UGC to tell more authentic stories? Download our webinar to find out.

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

Learn more about how to drag and drop scenes to change their order sequence and to delete scenes in Storyboards™.

Learn more about how to assign visuals to scenes in Storyboards™.

Learn more about our new Storyboards™ feature to help creative teams visualize ideas during concepting and production.

We had the pleasure of speaking with Abigail Posner, Director of Creative Works at Google. Known for her ability to seamlessly blend the art of creativity with the precision of data, Abigail brings a unique perspective to the challenges and opportunities facing marketers today.

In the world of consumer packaged goods, where kitchen table brands are built through compelling stories and creative content, producers are the unsung heroes who bring it all to life. In our latest episode of Lost In Found, we go behind the scenes with Mike Churchill, Executive Producer at General Mills, to explore what it takes to produce high-quality content for some of the world’s most recognizable brands.

In this episode, you’ll learn about Robert’s incredible journey and how he has helped countless creators bring their stories to life. From his time managing photographers for big stock footage companies to his new role helping TikTok influencers maximize their opportunities, Robert has always been bullish on creator content. So of course, Tom was excited to sit down with him and learn more about what makes this “Creator Whisperer” tick.