Your toolkit for licensing the internet.

Stay up-to-date with the latest content trends and discover how agencies and brands license content to create high-performing, award-winning campaigns.

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Bad Blood: The Marketing Lesson Hiding In The Taylor Swift Deep Fakes Story

The recent controversy involving the circulation of explicit AI-generated images of Taylor Swift has gotten a lot of press. It also sparked a justified outcry among privacy experts, intellectual property rights attorneys and Swifties.

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Let Color Lead the Way

As a visual artist and designer, color is on my mind all the time. I find joy in exploring the subtle variations in hues, delighting in how a small shift in color can evoke entirely different feelings or ways of thinking.

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Catch+Release New Workspace(™) Streamlines Content Licensing Workflow to Save Time Executing Campaigns

This new capability built into the Catch+Release platform is designed specifically for creative, production, and marketing teams, to revolutionize the content licensing flow from discovery to purchase.

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eBooks

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5 Marketing Trends for 2024

This year, we're witnessing an unprecedented confluence of technology, consumer behavior, and market dynamics. We've distilled these complex changes into actionable insights for modern marketers and creative professionals.

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Campaigns Made From Content on the Internet in 5 Steps

How to find audience insights and create compelling campaigns with content found anywhere

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Why Human Made Content? 5 Things To Consider Before Diving In

Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.

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Masterclass

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Learn the Art of Curation | Module 2: Advanced Techniques

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

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Learn the Art of Curation | Module 1: Foundations

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

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Webinars

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How To: Creative Quick Fix - Turn Around a Visual Content License in 1 Week

Even the best laid plans often go awry. When you’re producing a spot, you might end up with film you can’t use, or time frames that still require visuals. Other times, your team might have a gut feeling that certain shots need to be swapped out for better options.

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Hidden Gems: A Live UGC 2.0 Platform Demo

You can’t make this stuff up. Literally. The best visual content isn’t scripted. It’s real. And it’s being posted on social channels by people like you every second. Its now easier than ever to license the perfect shots for your campaigns. Let ECD Tom Christmann and Marketing pro Phoebe Wang show you how fast and easy this is in a step-by-step demo of Catch+Release. You’ll get insider tips on how to find and safely use fresh, authentic content that will engage and move your customers to action.

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UGC 2.0 - A New Way To Discover Amazing Content

Step into the future of content creation. This webinar demystifies the creator economy for both creators and marketers. Join Catch+Release ECD Tom Christmann and Head of Curation, Liz Mandeville for a detailed perspective on how collaboration technologies reshape how we produce campaigns and consume content.

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Musing

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Ep 2: Making Connections

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

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Ep 1: Reading Pictures

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

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Videos

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Creator: Tornado Greg

Say hello to Tornado Greg, our resident storm chaser!

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Creator: Toby Harriman

Discover the world through the eyes of Toby Harriman, distinguished photographer, cinematographer, and creative aerial director.

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Creator: Christina Redd

Introducing Christina Redd, the heart and soul behind breathtaking travel films, engaging parenthood captures, and mesmerizing underwater content in the Catch+Release Creator Community.

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Podcasts

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Lost in Found: Abigail Posner

We had the pleasure of speaking with Abigail Posner, Director of Creative Works at Google. Known for her ability to seamlessly blend the art of creativity with the precision of data, Abigail brings a unique perspective to the challenges and opportunities facing marketers today.

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Lost in Found: Mike Churchill

In the world of consumer packaged goods, where kitchen table brands are built through compelling stories and creative content, producers are the unsung heroes who bring it all to life. In our latest episode of Lost In Found, we go behind the scenes with Mike Churchill, Executive Producer at General Mills, to explore what it takes to produce high-quality content for some of the world’s most recognizable brands.

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Lost in Found: Robert Pascale

In this episode, you’ll learn about Robert’s incredible journey and how he has helped countless creators bring their stories to life. From his time managing photographers for big stock footage companies to his new role helping TikTok influencers maximize their opportunities, Robert has always been bullish on creator content. So of course, Tom was excited to sit down with him and learn more about what makes this “Creator Whisperer” tick.

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Newsroom

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Event

IHAF: Boston

November 12, 2024

Event

ANA: Masters of Marketing, Orlando, FL

October 22, 2024

Event

Content Marketing World

October 21, 2024

Event

Footage Fest, LA

September 26, 2024

Event

Digital Marketing World Conference, NY

September 26, 2024

Event

Content Marketing Institution: MasterTHIS Webinar

August 21, 2024

Event

Rip This. How to Use Storyboards

August 13, 2024

Event

AICP Catch+Release Lunch n Learn Webinar

August 8, 2024

Event

AICP LA

July 25, 2024

Event

Ad Age Small Agency Conf + Awards, Boston

July 23, 2024

Event

Madmen Bowling League Championship Party, NY

July 17, 2024

Event

ANA B2B, FL

June 12, 2024

Event

AICP Base Camp & Awards, NY

June 4, 2024

Event

ANA In-House Agency Conference, LA

May 14, 2024

Event

ADWEEK/BRAND PLAY Sports Marketing Summit, NY

May 9, 2024

Event

Madmen Bowling League Kick Off Party

May 8, 2024

Event

POSSIBLE, FL

April 15, 2024

Event

AdWeek Social Media Week, NY

April 9, 2024

Event

Ragan's Social Media Conference, FL

March 27, 2024

Event

ANA Media, FL

March 18, 2024

Event

Hidden Gems: A Live UGC 2.0 Demo

December 14, 2023

Event

Content Marketing Institute: 2024 Trends Webinar

December 7, 2023

Event

Master of Visuals Storytelling

November 15, 2023

Event

IHAF Conference & Awards, Pursuing Purpose

November 14, 2023

Event

Content Marketing World

September 27, 2023