Discover the power of "Rawthentic" content in winning over Gen Z. Learn how genuine, unfiltered stories build trust, emotional resonance, and deeper connections. Embrace imperfections, transparency, and real voices to create impactful marketing. Explore our creator community marketplace for inspiration and authentic storytelling.

Are Generative AI companies running out of training data? Read the full article to learn more.

Leading Visual Content Licensing Marketplace Unveils Innovative "Storyboards" Feature for Creative Teams to Build Out Production Scenes As They Consider Visual Licensing Options

This year, we're witnessing an unprecedented confluence of technology, consumer behavior, and market dynamics. We've distilled these complex changes into actionable insights for modern marketers and creative professionals.

How to find audience insights and create compelling campaigns with content found anywhere

Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

License content directly from your customers' social fields safely. Join us for real talk about licensing content from wherever you find it. And the best part is, your legal department will love it. With insider tips and expert advice from the licensing team at Catch+Release, this webinar is an event you won’t want to miss.

Join us for a live tour of today’s freshest content with the Catch+Release curation team. Led by our own Elizabeth Mandeville, Curation Director, and Tom Christmann, Executive Creative Director.

A panel discussion with creative veterans exploring consumer behavior and how to grab their attention.

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

The Action Needed tab in your Workspace lets you know if there are URLs that you've uploaded to Catch+Release that populated multiple results. Click on each item to select the shot you need, and carry on collaborating and licensing content.

The Catch+Release Workspace is your home base for managing all the visual content that you've saved in your Collections or that you've licensed through Catch+Release. See at-a-glance how many shots are ready to license or in clearance. Quickly access the Shots Table, Collections, Usages, and Action Needed. The Workspace makes content sourcing, collaborating, and licensing a seamless process.

The Shots Table is a place to view all the visual content that you have saved to a Collection or licensed through Catch+Release. Filter by Collections, Usages, Licensability Score, Hearts, Comments, and other data points. You can also sort and segment search results according to your preference. The Shots Table is loved by producers, editors, and marketing managers. Learn more about the Shots Table in this video tutorial.

We had the pleasure of speaking with Abigail Posner, Director of Creative Works at Google. Known for her ability to seamlessly blend the art of creativity with the precision of data, Abigail brings a unique perspective to the challenges and opportunities facing marketers today.

In the world of consumer packaged goods, where kitchen table brands are built through compelling stories and creative content, producers are the unsung heroes who bring it all to life. In our latest episode of Lost In Found, we go behind the scenes with Mike Churchill, Executive Producer at General Mills, to explore what it takes to produce high-quality content for some of the world’s most recognizable brands.

In this episode, you’ll learn about Robert’s incredible journey and how he has helped countless creators bring their stories to life. From his time managing photographers for big stock footage companies to his new role helping TikTok influencers maximize their opportunities, Robert has always been bullish on creator content. So of course, Tom was excited to sit down with him and learn more about what makes this “Creator Whisperer” tick.