Creators come in all shapes and sizes. But in a world where authenticity is increasingly valued, there’s a certain kind of creator who gets higher engagement than any other.

One thing I learned this week that really got my creative brain firing was a thing called the PESO model in marketing. It’s a breakdown of the four main ways that brands distribute their marketing and core message to their target audience.

Our platform users now have the ability to submit multiple URLs to Catch+Release wherever they find gems online. We’ll take those URLs and help you upload it to a collection. We’ll even begin the licensing process if you’re ready to do that.

This year, we're witnessing an unprecedented confluence of technology, consumer behavior, and market dynamics. We've distilled these complex changes into actionable insights for modern marketers and creative professionals.

How to find audience insights and create compelling campaigns with content found anywhere

Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

License content directly from your customers' social fields safely. Join us for real talk about licensing content from wherever you find it. And the best part is, your legal department will love it. With insider tips and expert advice from the licensing team at Catch+Release, this webinar is an event you won’t want to miss.

Join us for a live tour of today’s freshest content with the Catch+Release curation team. Led by our own Elizabeth Mandeville, Curation Director, and Tom Christmann, Executive Creative Director.

A panel discussion with creative veterans exploring consumer behavior and how to grab their attention.

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

Want to license a video, but only a part of it? No problem. On the Catch+Release platform, you can tell us which part of the the video you'd like to license. Simply set the timecode parameters around the clip you need. Watch this quick demo to learn how to do that directly from a video's content modal.

Learn how to create a usage when requesting to license a visual asset. A usage sets the parameters for the specific permissions you need in order to license a piece of content. You'll let us know what type of project you're working on, where you plan to publish the final piece, and for how long you need the license. Watch this demo and get started creating your own usage on the Catch+Release platform.

Collections are visual boards that you can create in Catch+Release. They are a great tool to help you get inspired for your next campaign and to shortlist the assets you'd like to use in your final spot. Learn more about how to add visual content to Collections, how to organize shots, and how to collaborate with your team and stakeholders.

We had the pleasure of speaking with Abigail Posner, Director of Creative Works at Google. Known for her ability to seamlessly blend the art of creativity with the precision of data, Abigail brings a unique perspective to the challenges and opportunities facing marketers today.

In the world of consumer packaged goods, where kitchen table brands are built through compelling stories and creative content, producers are the unsung heroes who bring it all to life. In our latest episode of Lost In Found, we go behind the scenes with Mike Churchill, Executive Producer at General Mills, to explore what it takes to produce high-quality content for some of the world’s most recognizable brands.

In this episode, you’ll learn about Robert’s incredible journey and how he has helped countless creators bring their stories to life. From his time managing photographers for big stock footage companies to his new role helping TikTok influencers maximize their opportunities, Robert has always been bullish on creator content. So of course, Tom was excited to sit down with him and learn more about what makes this “Creator Whisperer” tick.