There’s something about a black and white photo that draws you in.

Thanks to my subscriptions to several industry publications – not to mention the aforementioned friends posting everything they learned on Linkedin in near real-time – I was able to catch up on some knowledge. And it sounds like the Croisette, hotel lobbies and the Gutter Bar were even more crowded this year, because this year there were more social media creators in attendance than ever. And everyone, from Cannes Lions to TikTok, catered to them with special events and announcements that could fundamentally change the way advertising works.

It is extremely rare that an independent artist can create and earn passive revenue or, in some cases, live entirely off the content they produce by doing what they love. Finding a partner that can facilitate your needs and help you reach the independence you seek can take quite a bit of exploration. Learn more in our latest article.

A comprehensive guide that offers valuable insights and practical advice on discovering and legally obtaining high-quality content.

User-generated content (UGC) includes all types of content uploaded to the internet, from social posts to digital art. Learn how to create authentic and engaging brand stories by leveraging UGC.

As CMOs lead their brands and teams through the economic uncertainty, it becomes even more important to find ways to make every marketing dollar count

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

Download our on-demand webinar with Tom Christmann, Executive Creative Director, Catch+Release, and Jared Drace, Lead Content Curator, Catch+Release!

What are the benefits of using user-generated content in your marketing strategy and how are brands using UGC to tell more authentic stories? Download our webinar to find out.

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

Learn more about how to invite team members for collaboration at Catch+Release.

Catch+Release Founder & CEO Analisa Goodin explores how brands can license high-quality, authentic content from platforms like Instagram, TikTok, and YouTube. Discover how to create campaigns that are culturally relevant, fast, and affordable—without the legal headaches. Through real-world examples, this session offers actionable insights for navigating content licensing efficiently and transforming your creative strategy.

Learn more about purchasing content at Catch+Release

We had the pleasure of speaking with Abigail Posner, Director of Creative Works at Google. Known for her ability to seamlessly blend the art of creativity with the precision of data, Abigail brings a unique perspective to the challenges and opportunities facing marketers today.

In the world of consumer packaged goods, where kitchen table brands are built through compelling stories and creative content, producers are the unsung heroes who bring it all to life. In our latest episode of Lost In Found, we go behind the scenes with Mike Churchill, Executive Producer at General Mills, to explore what it takes to produce high-quality content for some of the world’s most recognizable brands.

In this episode, you’ll learn about Robert’s incredible journey and how he has helped countless creators bring their stories to life. From his time managing photographers for big stock footage companies to his new role helping TikTok influencers maximize their opportunities, Robert has always been bullish on creator content. So of course, Tom was excited to sit down with him and learn more about what makes this “Creator Whisperer” tick.