Your toolkit for licensing the internet.
Stay up-to-date with the latest content trends and discover how agencies and brands license content to create high-performing, award-winning campaigns.
Blog
Embracing "Rawthentic": The Key to Winning Over Gen Z
Discover the power of "Rawthentic" content in winning over Gen Z. Learn how genuine, unfiltered stories build trust, emotional resonance, and deeper connections. Embrace imperfections, transparency, and real voices to create impactful marketing. Explore our creator community marketplace for inspiration and authentic storytelling.
Catch+Release Announces New Storyboards(™) Platform Feature for Creative Teams to Visualize Ideas During Concepting and Production
Leading Visual Content Licensing Marketplace Unveils Innovative "Storyboards" Feature for Creative Teams to Build Out Production Scenes As They Consider Visual Licensing Options
eBooks
Masterclass
Learn the Art of Curation | Module 2: Advanced Techniques
We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.
Learn the Art of Curation | Module 1: Foundations
There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.
Webinars
How To: Build a Ready-to-Go Content Library with Assets from the Internet
It’s nothing short of ✨magical✨ when you find a piece of content on the internet that perfectly epitomizes your brand and the story you want to tell. For the modern marketer, the internet is your content library, full of shots waiting to be used creatively by innovating brands like yours.
AICP Lunch & Learn Presented by Catch+Release
Campaign budgets are set and paid media is secured. It’s go-time. The brief is ready and now the work begins towards final production. This Lunch + Learn takes a closer look at a Dove-Nike ad that aired on Super Bowl Sunday in Feb 2024, centered on body confidence and self esteem for young girls playing sports. It’s about educating coaches and leaders on how empathy and understanding are critical aspects to building confidence and grit to push through. Hard Knocks has since gained accolades, including numerous Cannes Lion nominations and it secured the 6th highest scoring spot on that Super Bowl Sunday.
Musing
Videos
Content Marketing World 2024
Catch+Release Founder & CEO Analisa Goodin explores how brands can license high-quality, authentic content from platforms like Instagram, TikTok, and YouTube. Discover how to create campaigns that are culturally relevant, fast, and affordable—without the legal headaches. Through real-world examples, this session offers actionable insights for navigating content licensing efficiently and transforming your creative strategy.
Podcasts
Lost in Found: Abigail Posner
We had the pleasure of speaking with Abigail Posner, Director of Creative Works at Google. Known for her ability to seamlessly blend the art of creativity with the precision of data, Abigail brings a unique perspective to the challenges and opportunities facing marketers today.
Lost in Found: Mike Churchill
In the world of consumer packaged goods, where kitchen table brands are built through compelling stories and creative content, producers are the unsung heroes who bring it all to life. In our latest episode of Lost In Found, we go behind the scenes with Mike Churchill, Executive Producer at General Mills, to explore what it takes to produce high-quality content for some of the world’s most recognizable brands.
Lost in Found: Robert Pascale
In this episode, you’ll learn about Robert’s incredible journey and how he has helped countless creators bring their stories to life. From his time managing photographers for big stock footage companies to his new role helping TikTok influencers maximize their opportunities, Robert has always been bullish on creator content. So of course, Tom was excited to sit down with him and learn more about what makes this “Creator Whisperer” tick.