Blog

Stay informed and inspired with the latest UGC industry trends, tips, and insights. Our blog covers everything from content curation to licensing best practices, helping you unlock creative possibilities for your next campaign.

AI & Technology in Marketing
Content Creators
Content Curation & Strategy
Content Licensing & Innovation
Creator Economy & Community
Events & Industry Insights
Platform Features & Updates
UGC Campaigns
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Blog

Why AI-Powered Search Is Core to Licensing the Internet

Searching the Internet to surface the best shots that fit your creative brief is no easy task. That’s why Catch+Release just launched its new AI-powered search, designed to help any brand, agency, or production team find the best-fit content for any marketing campaign.

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Blog

Content Licensing and Rights Packages Just Got an Upgrade

Catch+Release customers know all too well that delivering campaigns on budget is a critical factor to their overall success. Of course, meeting production deadlines is also critical, and unless teams can satisfy tight timeframes with the best-fit content, campaign success is at risk.

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Blog

Company Culture and Accountability

As a staffing leader at Catch+Release, when I interact with candidates, I want to make sure they know that we value accountability, compassion, and communication. We more than value it — we are constantly making sure we put our words to action.

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Blog

Drake, Halle Berry, and the Art of Safe Content Licensing: Lessons for Marketers

Engaging content. The internet runs on it. And whether you’re a modern marketer or one of the world’s most famous rappers, finding and using more engaging content is an important part of telling your brand story. But, as a recent incident involving superstar rapper Drake and actress Halle Berry illustrates, if you don’t have a content licensing process in place, drama can unfold.

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Blog

Catch+Release Unveils New Product Capabilities for Brands and Agencies to Source and License Content from the Internet for High Performing Marketing Campaigns

Catch+Release, the content licensing marketplace, today introduces a series of transformative features streamlining how great brands access relevant, fresh content from creators worldwide, who post online, everyday.

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Blog

Diversity Dynamics: Beyond Race + Gender

With so much focus on what makes us different, it can be refreshing and also necessary to remind ourselves of what makes us all similar as well. Let us be mindful to not let the pendulum sway too far one way or the other.

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Blog

Catch+Release Collections: Store your favorite gems in one place

“Imagine Pinterest, but with licensing on the backend.” That’s how CEO and founder, Analisa Goodin, explains the magic of Catch+Release. We help world leading brands like Disney, Nike, and Meta license content every day.

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Blog

Catch+Release Wins 2023 MarTech Breakthrough Award In The “Best Overall AdTech Solution” Category

Catch+Release, the content licensing marketplace for brands and creators, today announced that it received the “Best Overall AdTech Solution” award in the sixth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

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Blog

Why Marketers Love Galleries. Spark Creativity When Concepting.

At Catch+Release we understand the importance of the different phases when bringing a campaign to life. A gallery is a great place to get you started on that process.

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Blog

New Funding Round (Yay!): Accomplishing our mission in the next chapter of C+R

I’m delighted to announce that we’ve completed a new funding round from existing and new investors that allows us to build the best marketplace for content licensing. This elevates all brands, plus protects and celebrates creators anywhere on the Internet.

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Blog

Catch+Release Secures $8.8 Million to Capitalize on Content Licensing for Brands and Creators

Catch+Release, the content licensing marketplace for brands and creators, today announced it has raised an additional $8.8 million in Series A funding led by return investor Accel.

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Blog

Is Elon Musk an Advocate for Creators?

Musk announced that X will pay creators a share of the ad revenue generated by their content. Here's what this means for the creator economy.

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