Robert Pascale took a deep dive into our creator community and was impressed with he saw.

There’s something about a black and white photo that draws you in.

Thanks to my subscriptions to several industry publications – not to mention the aforementioned friends posting everything they learned on Linkedin in near real-time – I was able to catch up on some knowledge. And it sounds like the Croisette, hotel lobbies and the Gutter Bar were even more crowded this year, because this year there were more social media creators in attendance than ever. And everyone, from Cannes Lions to TikTok, catered to them with special events and announcements that could fundamentally change the way advertising works.

During the COVID crisis, a major social networking company developed a new community support feature. For the product launch they created a powerful short film showing images captured by real people. Catch+Release saved the team time and increased consumer trust with authentic content in just 5 days. The ad received +25M views on Facebook in the first 24 hours.

After the country song “Fancy Like,” which mentions Applebee’s, went viral on TikTok, they needed to capitalize on this trend.

This year, we're witnessing an unprecedented confluence of technology, consumer behavior, and market dynamics. We've distilled these complex changes into actionable insights for modern marketers and creative professionals.

How to find audience insights and create compelling campaigns with content found anywhere

Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

Join Catch+Release experts Liz, Head of Curation, and Lisa, Creative Director, who bring over 40 years of combined experience to this insightful session. In this webinar, you’ll learn how to harness the power of the Collections features to supercharge your creativity. Discover how to effectively use Topics to organize content into focused groupings, which can then be developed into Storyboards and transformed into Rip Reels for a streamlined creative process.

“Good, fast, or affordable: pick two” has long been a rule of thumb for content creation in campaign marketing—until now. Join us for an exciting session where we show you how Catch+Release is changing the rules of the game by offering all three “asks” through licensing all kinds of content from the internet.

Every creative in advertising has been there: You spend a week of your life in an edit room putting together a manifesto video for a client using beautiful content from movies, TV shows, and commercials meant to capture the “feeling” of the campaign. The client loves it so much, they want to run it everywhere. That’s when you have to tell them the cold hard truth: this is a rip reel full of unlicensable content.

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

Learn more about how to invite team members for collaboration at Catch+Release.

Learn more about purchasing content at Catch+Release

Key Steps to Licensing - Clearance and Licensing

Micky Ogando is Founder and CCO of Bakery, a creative agency that uses art and science to connect influential brands to culture. Bakery exists to deliver craft, story, and usefulness to an audience that hates advertising.

Influencer marketing, as Sarah explains, is not just about choosing an Instagram celebrity with lots of followers. It’s about bridging a gap. It’s creating a symbiotic relationship where both parties thrive—a harmony between the brand’s aspirations and the influencer’s authenticity. It’s about crafting relationships that endure beyond campaigns, fostering growth and connection.

Tom Christmann sits down with Todd Unger, Chief Experience Officer, SVP Marketing and Member Experience at the American Medical Association to talk about X.