Engaging content. The internet runs on it. And whether you’re a modern marketer or one of the world’s most famous rappers, finding and using more engaging content is an important part of telling your brand story. But, as a recent incident involving superstar rapper Drake and actress Halle Berry illustrates, if you don’t have a content licensing process in place, drama can unfold.

Catch+Release, the content licensing marketplace, today introduces a series of transformative features streamlining how great brands access relevant, fresh content from creators worldwide, who post online, everyday.

With so much focus on what makes us different, it can be refreshing and also necessary to remind ourselves of what makes us all similar as well. Let us be mindful to not let the pendulum sway too far one way or the other.

This year, we're witnessing an unprecedented confluence of technology, consumer behavior, and market dynamics. We've distilled these complex changes into actionable insights for modern marketers and creative professionals.

How to find audience insights and create compelling campaigns with content found anywhere

Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

Join Catch+Release experts Liz, Head of Curation, and Lisa, Creative Director, who bring over 40 years of combined experience to this insightful session. In this webinar, you’ll learn how to harness the power of the Collections features to supercharge your creativity. Discover how to effectively use Topics to organize content into focused groupings, which can then be developed into Storyboards and transformed into Rip Reels for a streamlined creative process.

“Good, fast, or affordable: pick two” has long been a rule of thumb for content creation in campaign marketing—until now. Join us for an exciting session where we show you how Catch+Release is changing the rules of the game by offering all three “asks” through licensing all kinds of content from the internet.

Every creative in advertising has been there: You spend a week of your life in an edit room putting together a manifesto video for a client using beautiful content from movies, TV shows, and commercials meant to capture the “feeling” of the campaign. The client loves it so much, they want to run it everywhere. That’s when you have to tell them the cold hard truth: this is a rip reel full of unlicensable content.

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

Learn how to create a collection on the Catch+Release platform. Collections are the place to store visual assets to help you shortlist what you'd like to clear and license. You can keep Collections private in your own profile, or you can share Collections by saving them to your team profile. Collections help you to stay organized when preparing visual content for your campaigns. Collections allow you to collaborate with your team by giving hearts to shots you like and adding comments to share your feedback.

Learn about the 3 different ways you can explore the internet to find visual content that you can save to a collection in Catch+Release. Make as many collections as you like in your profile. Share with others on your team and third party stakeholders.

Learn how to add shots to a collection from multiple URLs all at once. Save time adding several shots to a collection and requesting a license by submitting multiple URLs to Catch+Release at a time.

Micky Ogando is Founder and CCO of Bakery, a creative agency that uses art and science to connect influential brands to culture. Bakery exists to deliver craft, story, and usefulness to an audience that hates advertising.

Influencer marketing, as Sarah explains, is not just about choosing an Instagram celebrity with lots of followers. It’s about bridging a gap. It’s creating a symbiotic relationship where both parties thrive—a harmony between the brand’s aspirations and the influencer’s authenticity. It’s about crafting relationships that endure beyond campaigns, fostering growth and connection.

Tom Christmann sits down with Todd Unger, Chief Experience Officer, SVP Marketing and Member Experience at the American Medical Association to talk about X.