Your toolkit for licensing the internet.

Stay up-to-date with the latest content trends and discover how agencies and brands license content to create high-performing, award-winning campaigns.

AI & Technology in Marketing
AI in Curation
Content Creators
Content Curation & Strategy
Content Licensing
Content Licensing & Innovation
Content Trends
Creation and Licensing
Creator Community Growth
Creator Economy & Community
Creator Spotlights
Curation Foundations
Events & Industry Insights
Found Content
Future of Creativity
Future of UGC
How to
Licensing Trends
Marketing Strategies & Campaigns
Platform Features & Updates
Platform Guide
Roundtables
Storyboards
Techniques
UGC Campaigns
UGC Platform Guide
Visual Marketing Insights
Walkthroughs
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Embracing "Rawthentic": The Key to Winning Over Gen Z

Discover the power of "Rawthentic" content in winning over Gen Z. Learn how genuine, unfiltered stories build trust, emotional resonance, and deeper connections. Embrace imperfections, transparency, and real voices to create impactful marketing. Explore our creator community marketplace for inspiration and authentic storytelling.

Read more

The Endgame of GenAI and What It Means for Marketers

Are Generative AI companies running out of training data? Read the full article to learn more.

Read more

Catch+Release Announces New Storyboards(™) Platform Feature for Creative Teams to Visualize Ideas During Concepting and Production

Leading Visual Content Licensing Marketplace Unveils Innovative "Storyboards" Feature for Creative Teams to Build Out Production Scenes As They Consider Visual Licensing Options

Read more

eBooks

See more

5 Marketing Trends for 2024

This year, we're witnessing an unprecedented confluence of technology, consumer behavior, and market dynamics. We've distilled these complex changes into actionable insights for modern marketers and creative professionals.

Read more

Campaigns Made From Content on the Internet in 5 Steps

How to find audience insights and create compelling campaigns with content found anywhere

Read more

Why Human Made Content? 5 Things To Consider Before Diving In

Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.

Read more

Masterclass

See more

Learn the Art of Curation | Module 2: Advanced Techniques

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

Read more

Learn the Art of Curation | Module 1: Foundations

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

Read more

Webinars

See more

Revolutionize Your Creative Process with Catch+Release Storyboards

Learn how to transform your creative process with our new Storyboards feature.

Read more

Search Before You Shoot

Learn how creative teams maximize resources by sourcing existing content to fit their vision. Join our webinar to explore strategies for smarter searching and effective curation.

Read more

WICMA Panel - Beyond Words: How to Elevate Visual Communication in Content

If you’re wondering how leading content marketers are harnessing the power of AI to create compelling, targeted, and data-driven content—and how you can dive into creating AI-supported content for your brand—this virtual panel is tailor-made for you!

Read more

Musing

See more

Ep 2: Making Connections

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

Read more

Ep 1: Reading Pictures

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

Read more

Videos

See more

Teams Invite

Learn more about how to invite team members for collaboration at Catch+Release.

Read more

Content Marketing World 2024

Catch+Release Founder & CEO Analisa Goodin explores how brands can license high-quality, authentic content from platforms like Instagram, TikTok, and YouTube. Discover how to create campaigns that are culturally relevant, fast, and affordable—without the legal headaches. Through real-world examples, this session offers actionable insights for navigating content licensing efficiently and transforming your creative strategy.

Read more

Purchasing Content at Catch+Release

Learn more about purchasing content at Catch+Release

Read more

Podcasts

See more

Lost in Found: Micky Ogando

Micky Ogando is Founder and CCO of Bakery, a creative agency that uses art and science to connect influential brands to culture. Bakery exists to deliver craft, story, and usefulness to an audience that hates advertising.

Read more

Lost in Found: Sarah Saffari

Influencer marketing, as Sarah explains, is not just about choosing an Instagram celebrity with lots of followers. It’s about bridging a gap. It’s creating a symbiotic relationship where both parties thrive—a harmony between the brand’s aspirations and the influencer’s authenticity. It’s about crafting relationships that endure beyond campaigns, fostering growth and connection.

Read more

Lost in Found: Todd Unger

Tom Christmann sits down with Todd Unger, Chief Experience Officer, SVP Marketing and Member Experience at the American Medical Association to talk about X.

Read more

Newsroom

See more
Event

IHAF: Boston

November 12, 2024

Event

ANA: Masters of Marketing, Orlando, FL

October 22, 2024

Event

Content Marketing World

October 21, 2024

Event

Footage Fest, LA

September 26, 2024

Event

Digital Marketing World Conference, NY

September 26, 2024

Event

Content Marketing Institution: MasterTHIS Webinar

August 21, 2024

Event

Rip This. How to Use Storyboards

August 13, 2024

Event

AICP Catch+Release Lunch n Learn Webinar

August 8, 2024

Event

AICP LA

July 25, 2024

Event

Ad Age Small Agency Conf + Awards, Boston

July 23, 2024

Event

Madmen Bowling League Championship Party, NY

July 17, 2024

Event

ANA B2B, FL

June 12, 2024

Event

AICP Base Camp & Awards, NY

June 4, 2024

Event

ANA In-House Agency Conference, LA

May 14, 2024

Event

ADWEEK/BRAND PLAY Sports Marketing Summit, NY

May 9, 2024

Event

Madmen Bowling League Kick Off Party

May 8, 2024

Event

POSSIBLE, FL

April 15, 2024

Event

AdWeek Social Media Week, NY

April 9, 2024

Event

Ragan's Social Media Conference, FL

March 27, 2024

Event

ANA Media, FL

March 18, 2024

Event

Hidden Gems: A Live UGC 2.0 Demo

December 14, 2023

Event

Content Marketing Institute: 2024 Trends Webinar

December 7, 2023

Event

Master of Visuals Storytelling

November 15, 2023

Event

IHAF Conference & Awards, Pursuing Purpose

November 14, 2023

Event

Content Marketing World

September 27, 2023