Your toolkit for licensing the internet.
Stay up-to-date with the latest content trends and discover how agencies and brands license content to create high-performing, award-winning campaigns.
Blog
Take Control of Your Creative Process with Shot Tracker
Shot Tracker helps you stay organized and in control by providing clear progress updates, real-time statuses, and transparent cost insights for your content. Easily search, sort, and monitor every action from one central hub, so you can focus on crafting impactful campaigns. Log in to try it today!
High-Res Notifications: Your shortcut to top-quality content
High-Res Notifications ensure you’re always in the loop about the status of high-quality assets for your campaigns. With built-in email reminders and simple tracking tools, you’ll never have to guess if your visuals are ready to shine. Log in to explore this feature today!
Catch+Release 2024: A Year of Game-Changing Features
Catch+Release transformed content licensing in 2024 with tools like free Creator Community clearance, AI-driven search, Storyboards, Shot Tracker, real-time notifications, and improved usage details. Explore how these features help creators and storytellers collaborate efficiently, save time, and deliver impactful campaigns.
eBooks
Masterclass
Learn the Art of Curation | Module 2: Advanced Techniques
We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.
Learn the Art of Curation | Module 1: Foundations
There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.
Webinars
Creative Boost: Mastering the Collections Features
Join Catch+Release experts Liz, Head of Curation, and Lisa, Creative Director, who bring over 40 years of combined experience to this insightful session. In this webinar, you’ll learn how to harness the power of the Collections features to supercharge your creativity. Discover how to effectively use Topics to organize content into focused groupings, which can then be developed into Storyboards and transformed into Rip Reels for a streamlined creative process.
License the Internet: The Future of Marketing Campaigns
“Good, fast, or affordable: pick two” has long been a rule of thumb for content creation in campaign marketing—until now. Join us for an exciting session where we show you how Catch+Release is changing the rules of the game by offering all three “asks” through licensing all kinds of content from the internet.
Rip This. How To Use Catch+Release Storyboards To Wow Your Clients
Every creative in advertising has been there: You spend a week of your life in an edit room putting together a manifesto video for a client using beautiful content from movies, TV shows, and commercials meant to capture the “feeling” of the campaign. The client loves it so much, they want to run it everywhere. That’s when you have to tell them the cold hard truth: this is a rip reel full of unlicensable content.
Musing
Videos
Content Marketing World 2024
Catch+Release Founder & CEO Analisa Goodin explores how brands can license high-quality, authentic content from platforms like Instagram, TikTok, and YouTube. Discover how to create campaigns that are culturally relevant, fast, and affordable—without the legal headaches. Through real-world examples, this session offers actionable insights for navigating content licensing efficiently and transforming your creative strategy.
Podcasts
Lost in Found: Wim Vanhenden
In this episode, Tom sits down virtually with Wim Vanhenden, Technical Director of Tool of North America. These creative production maestros have been at it since 1995, consistently pushing boundaries and raising the bar in content production and creative technologies. Wim, broadcasting all the way from Belgium (with a few charming Belgian dogs making a surprise appearance), takes us on a mesmerizing journey through the intricate ways that AI is transforming the branding landscape.
Lost in Found: Aditi Rajvanshi
Aditi Rajvanshi is all about authenticity. Recently, the Founder of Brewing Awesome and Director of Strategy at Portal-A sat down with Catch+Release ECD Tom Christmann on the Lost In Found podcast to talk about authenticity, building communities and her roots at Google’s YouTube in 2009, at the beginning of the social media revolution.