Your toolkit for licensing the internet.
Stay up-to-date with the latest content trends and discover how agencies and brands license content to create high-performing, award-winning campaigns.
Blog
Take Control of Your Creative Process with Shot Tracker
Shot Tracker helps you stay organized and in control by providing clear progress updates, real-time statuses, and transparent cost insights for your content. Easily search, sort, and monitor every action from one central hub, so you can focus on crafting impactful campaigns. Log in to try it today!
High-Res Notifications: Your shortcut to top-quality content
High-Res Notifications ensure you’re always in the loop about the status of high-quality assets for your campaigns. With built-in email reminders and simple tracking tools, you’ll never have to guess if your visuals are ready to shine. Log in to explore this feature today!
Catch+Release 2024: A Year of Game-Changing Features
Catch+Release transformed content licensing in 2024 with tools like free Creator Community clearance, AI-driven search, Storyboards, Shot Tracker, real-time notifications, and improved usage details. Explore how these features help creators and storytellers collaborate efficiently, save time, and deliver impactful campaigns.
eBooks
Why Human Made Content? 5 Things To Consider Before Diving In
Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.
Masterclass
Learn the Art of Curation | Module 2: Advanced Techniques
We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.
Learn the Art of Curation | Module 1: Foundations
There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.
Webinars
How To: Build a Ready-to-Go Content Library with Assets from the Internet
It’s nothing short of ✨magical✨ when you find a piece of content on the internet that perfectly epitomizes your brand and the story you want to tell. For the modern marketer, the internet is your content library, full of shots waiting to be used creatively by innovating brands like yours.
AICP Lunch & Learn Presented by Catch+Release
Campaign budgets are set and paid media is secured. It’s go-time. The brief is ready and now the work begins towards final production. This Lunch + Learn takes a closer look at a Dove-Nike ad that aired on Super Bowl Sunday in Feb 2024, centered on body confidence and self esteem for young girls playing sports. It’s about educating coaches and leaders on how empathy and understanding are critical aspects to building confidence and grit to push through. Hard Knocks has since gained accolades, including numerous Cannes Lion nominations and it secured the 6th highest scoring spot on that Super Bowl Sunday.
Musing
Videos
Catch+Release Walkthrough: Workspace
The Catch+Release Workspace is your home base for managing all the visual content that you've saved in your Collections or that you've licensed through Catch+Release. See at-a-glance how many shots are ready to license or in clearance. Quickly access the Shots Table, Collections, Usages, and Action Needed. The Workspace makes content sourcing, collaborating, and licensing a seamless process.
Catch+Release Walkthrough: Shots Table
The Shots Table is a place to view all the visual content that you have saved to a Collection or licensed through Catch+Release. Filter by Collections, Usages, Licensability Score, Hearts, Comments, and other data points. You can also sort and segment search results according to your preference. The Shots Table is loved by producers, editors, and marketing managers. Learn more about the Shots Table in this video tutorial.
Podcasts
Lost in Found: Wim Vanhenden
In this episode, Tom sits down virtually with Wim Vanhenden, Technical Director of Tool of North America. These creative production maestros have been at it since 1995, consistently pushing boundaries and raising the bar in content production and creative technologies. Wim, broadcasting all the way from Belgium (with a few charming Belgian dogs making a surprise appearance), takes us on a mesmerizing journey through the intricate ways that AI is transforming the branding landscape.
Lost in Found: Aditi Rajvanshi
Aditi Rajvanshi is all about authenticity. Recently, the Founder of Brewing Awesome and Director of Strategy at Portal-A sat down with Catch+Release ECD Tom Christmann on the Lost In Found podcast to talk about authenticity, building communities and her roots at Google’s YouTube in 2009, at the beginning of the social media revolution.