Robert Pascale took a deep dive into our creator community and was impressed with he saw.

There’s something about a black and white photo that draws you in.

Thanks to my subscriptions to several industry publications – not to mention the aforementioned friends posting everything they learned on Linkedin in near real-time – I was able to catch up on some knowledge. And it sounds like the Croisette, hotel lobbies and the Gutter Bar were even more crowded this year, because this year there were more social media creators in attendance than ever. And everyone, from Cannes Lions to TikTok, catered to them with special events and announcements that could fundamentally change the way advertising works.

Oatly published nine short spots that hilariously retell history by hailing Oatly as the beloved — not just milk, but — drink of choice for America throughout time.

Learn more about how this beloved American sausage company licensed visual content to share its “Keep It Juicy” message with customers.

Gatorade approached their agency of record TBWA/Chiat Day with the exciting opportunity to work on a new spot that would premier during the 2023 NBA finals, hailing their product as the best sports drink of all time. It’s what the agency calls a “brand superiority” spot.

When telling a story with Found Content, you don’t start with a clean slate. You start with everything - everything that's ever been uploaded to the internet. The first thing you want to do is to open your mind to infinite possibilities. Then, you'll want to download this guide and unlock the storytelling power of found content.

Found content changes everything and today's storytellers are embracing it because it’s egalitarian, it's sustainable, and it lives at the nucleus of today’s culture: the internet.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

Join Catch+Release experts Liz, Head of Curation, and Lisa, Creative Director, who bring over 40 years of combined experience to this insightful session. In this webinar, you’ll learn how to harness the power of the Collections features to supercharge your creativity. Discover how to effectively use Topics to organize content into focused groupings, which can then be developed into Storyboards and transformed into Rip Reels for a streamlined creative process.

“Good, fast, or affordable: pick two” has long been a rule of thumb for content creation in campaign marketing—until now. Join us for an exciting session where we show you how Catch+Release is changing the rules of the game by offering all three “asks” through licensing all kinds of content from the internet.

Every creative in advertising has been there: You spend a week of your life in an edit room putting together a manifesto video for a client using beautiful content from movies, TV shows, and commercials meant to capture the “feeling” of the campaign. The client loves it so much, they want to run it everywhere. That’s when you have to tell them the cold hard truth: this is a rip reel full of unlicensable content.

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

Learn more about how to invite team members for collaboration at Catch+Release.

Learn more about purchasing content at Catch+Release

Key Steps to Licensing - Clearance and Licensing

In this episode, Tom sits down virtually with Wim Vanhenden, Technical Director of Tool of North America. These creative production maestros have been at it since 1995, consistently pushing boundaries and raising the bar in content production and creative technologies. Wim, broadcasting all the way from Belgium (with a few charming Belgian dogs making a surprise appearance), takes us on a mesmerizing journey through the intricate ways that AI is transforming the branding landscape.

Aditi Rajvanshi is all about authenticity. Recently, the Founder of Brewing Awesome and Director of Strategy at Portal-A sat down with Catch+Release ECD Tom Christmann on the Lost In Found podcast to talk about authenticity, building communities and her roots at Google’s YouTube in 2009, at the beginning of the social media revolution.

In this episode, listen to our conversation with Reginald Cash of 3BLACKDOT, an entertainment platform where brands get access to talent across the entire gaming ecosystem including athletes, celebrities, and actors who game.