Whether this bill passes or not, a day of reckoning could come soon for gen AI’s purpose-built, commercial offerings.

Learn more about the new progress bar and content modal additions on our platform.

Any content you publish is enhanced by some accompanying pictures or videos. But why exactly are visuals so helpful?

Oatly published nine short spots that hilariously retell history by hailing Oatly as the beloved — not just milk, but — drink of choice for America throughout time.

Learn more about how this beloved American sausage company licensed visual content to share its “Keep It Juicy” message with customers.

Gatorade approached their agency of record TBWA/Chiat Day with the exciting opportunity to work on a new spot that would premier during the 2023 NBA finals, hailing their product as the best sports drink of all time. It’s what the agency calls a “brand superiority” spot.

This year, we're witnessing an unprecedented confluence of technology, consumer behavior, and market dynamics. We've distilled these complex changes into actionable insights for modern marketers and creative professionals.

How to find audience insights and create compelling campaigns with content found anywhere

Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

Even the best laid plans often go awry. When you’re producing a spot, you might end up with film you can’t use, or time frames that still require visuals. Other times, your team might have a gut feeling that certain shots need to be swapped out for better options.

You can’t make this stuff up. Literally. The best visual content isn’t scripted. It’s real. And it’s being posted on social channels by people like you every second. Its now easier than ever to license the perfect shots for your campaigns. Let ECD Tom Christmann and Marketing pro Phoebe Wang show you how fast and easy this is in a step-by-step demo of Catch+Release. You’ll get insider tips on how to find and safely use fresh, authentic content that will engage and move your customers to action.

Step into the future of content creation. This webinar demystifies the creator economy for both creators and marketers. Join Catch+Release ECD Tom Christmann and Head of Curation, Liz Mandeville for a detailed perspective on how collaboration technologies reshape how we produce campaigns and consume content.

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

Learn more about how to invite team members for collaboration at Catch+Release.

Learn more about purchasing content at Catch+Release

Key Steps to Licensing - Clearance and Licensing

In this episode, Tom sits down virtually with Wim Vanhenden, Technical Director of Tool of North America. These creative production maestros have been at it since 1995, consistently pushing boundaries and raising the bar in content production and creative technologies. Wim, broadcasting all the way from Belgium (with a few charming Belgian dogs making a surprise appearance), takes us on a mesmerizing journey through the intricate ways that AI is transforming the branding landscape.

Aditi Rajvanshi is all about authenticity. Recently, the Founder of Brewing Awesome and Director of Strategy at Portal-A sat down with Catch+Release ECD Tom Christmann on the Lost In Found podcast to talk about authenticity, building communities and her roots at Google’s YouTube in 2009, at the beginning of the social media revolution.

In this episode, listen to our conversation with Reginald Cash of 3BLACKDOT, an entertainment platform where brands get access to talent across the entire gaming ecosystem including athletes, celebrities, and actors who game.