As someone who has ridden the waves of creative innovation for three decades, I find Google's latest AI music experiment nothing short of thrilling. Here's why: it's a bold leap into the future of content creation, where AI meets human creativity to make magic.

When it comes to licensing content, production teams are reviewing hundreds of shots per campaign. You need a faster way to request use on multiple shots, so we made it easy for you to do that. Catch+Release is happy to introduce a new shopping cart and checkout feature so that you can send shots to clearance faster and get back to more important matters.

If you’re in advertising, you know the value of having a content repository in your back pocket. These types of shots come in handy when you’re in a pinch, especially when working on a tight deadline. The great news is that you can now build a personal library with content that you found and licensed from the internet.

This year, we're witnessing an unprecedented confluence of technology, consumer behavior, and market dynamics. We've distilled these complex changes into actionable insights for modern marketers and creative professionals.

How to find audience insights and create compelling campaigns with content found anywhere

Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

Even the best laid plans often go awry. When you’re producing a spot, you might end up with film you can’t use, or time frames that still require visuals. Other times, your team might have a gut feeling that certain shots need to be swapped out for better options.

You can’t make this stuff up. Literally. The best visual content isn’t scripted. It’s real. And it’s being posted on social channels by people like you every second. Its now easier than ever to license the perfect shots for your campaigns. Let ECD Tom Christmann and Marketing pro Phoebe Wang show you how fast and easy this is in a step-by-step demo of Catch+Release. You’ll get insider tips on how to find and safely use fresh, authentic content that will engage and move your customers to action.

Step into the future of content creation. This webinar demystifies the creator economy for both creators and marketers. Join Catch+Release ECD Tom Christmann and Head of Curation, Liz Mandeville for a detailed perspective on how collaboration technologies reshape how we produce campaigns and consume content.

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

“Watching the spot it felt very real, and very triggering,” says Mason. “You hear the background sounds of the hospital, the screams of a little child, it’s all very real. It brings you back to those milestones and moments in your own motherhood journey.

We had the pleasure of speaking with Abigail Posner, Director of Creative Works at Google. Known for her ability to seamlessly blend the art of creativity with the precision of data, Abigail brings a unique perspective to the challenges and opportunities facing marketers today.

In the world of consumer packaged goods, where kitchen table brands are built through compelling stories and creative content, producers are the unsung heroes who bring it all to life. In our latest episode of Lost In Found, we go behind the scenes with Mike Churchill, Executive Producer at General Mills, to explore what it takes to produce high-quality content for some of the world’s most recognizable brands.

In this episode, you’ll learn about Robert’s incredible journey and how he has helped countless creators bring their stories to life. From his time managing photographers for big stock footage companies to his new role helping TikTok influencers maximize their opportunities, Robert has always been bullish on creator content. So of course, Tom was excited to sit down with him and learn more about what makes this “Creator Whisperer” tick.