Discover the gems to tell your story

Stay up-to-date with the latest content trends and discover how brands license content to create high-performing, award-winning campaigns.

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Beyond the Obvious

How to get the most out of the similar content suggestions when searching the Creator Community.

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Gut gets creative with America's favorite cream cheese

It turns out that Philadelphia Cream Cheese by Kraft Heinz is the source of a lot of creative cooking and baking or simply snacking. Kicking off the summer season right before the July 4th holiday was part of the brief that the Gut Agency received with just weeks to produce and complete. The goal was to find the most creative ways people use cream cheese, besides spreading it on a bagel.

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From Surviving to Thriving

Robert Pascale talks about how to thrive and stay relevant as a creator. It involves staying informed about the latest market shifts and technological advancements, which will not only future proof your creativity but ensure you achieve a significant competitive edge.

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Case Studies

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Oatly Is Praised for Clever and Cheeky “Update Milk” Campaign That Exceeded Goals

Oatly published nine short spots that hilariously retell history by hailing Oatly as the beloved — not just milk, but — drink of choice for America throughout time.

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Johnsonville Licenses 13 Clips for New “Keep It Juicy” Campaign

Learn more about how this beloved American sausage company licensed visual content to share its “Keep It Juicy” message with customers.

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Gatorade Reaches Gen Z Using Historical Sports Footage to Showcase Brand Superiority

Gatorade approached their agency of record TBWA/Chiat Day with the exciting opportunity to work on a new spot that would premier during the 2023 NBA finals, hailing their product as the best sports drink of all time. It’s what the agency calls a “brand superiority” spot.

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eBooks

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Curated Genius: How To Find + License The Best Content

A comprehensive guide that offers valuable insights and practical advice on discovering and legally obtaining high-quality content.

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How To: Integrate UGC into your campaigns

User-generated content (UGC) includes all types of content uploaded to the internet, from social posts to digital art. Learn how to create authentic and engaging brand stories by leveraging UGC.

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4 Advertising Trends for 2023

As CMOs lead their brands and teams through the economic uncertainty, it becomes even more important to find ways to make every marketing dollar count

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Masterclass

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Learn the Art of Curation | Module 2: Advanced Techniques

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

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Learn the Art of Curation | Module 1: Foundations

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

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Webinars

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Creative Boost: Mastering the Collections Features

Join Catch+Release experts Liz, Head of Curation, and Lisa, Creative Director, who bring over 40 years of combined experience to this insightful session. In this webinar, you’ll learn how to harness the power of the Collections features to supercharge your creativity. Discover how to effectively use Topics to organize content into focused groupings, which can then be developed into Storyboards and transformed into Rip Reels for a streamlined creative process.

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License the Internet: The Future of Marketing Campaigns

“Good, fast, or affordable: pick two” has long been a rule of thumb for content creation in campaign marketing—until now. Join us for an exciting session where we show you how Catch+Release is changing the rules of the game by offering all three “asks” through licensing all kinds of content from the internet.

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Rip This. How To Use Catch+Release Storyboards To Wow Your Clients

Every creative in advertising has been there: You spend a week of your life in an edit room putting together a manifesto video for a client using beautiful content from movies, TV shows, and commercials meant to capture the “feeling” of the campaign. The client loves it so much, they want to run it everywhere. That’s when you have to tell them the cold hard truth: this is a rip reel full of unlicensable content.

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Musing

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Ep 2: Making Connections

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

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Ep 1: Reading Pictures

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

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Videos

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Creator: Toby Harriman

Discover the world through the eyes of Toby Harriman, distinguished photographer, cinematographer, and creative aerial director.

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Creator: Christina Redd

Introducing Christina Redd, the heart and soul behind breathtaking travel films, engaging parenthood captures, and mesmerizing underwater content in the Catch+Release Creator Community.

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Catch+Release Walkthrough: Action Needed in Your Workspace

The Action Needed tab in your Workspace lets you know if there are URLs that you've uploaded to Catch+Release that populated multiple results. Click on each item to select the shot you need, and carry on collaborating and licensing content.

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Podcasts

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Lost in Found: Abigail Posner

We had the pleasure of speaking with Abigail Posner, Director of Creative Works at Google. Known for her ability to seamlessly blend the art of creativity with the precision of data, Abigail brings a unique perspective to the challenges and opportunities facing marketers today.

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Lost in Found: Mike Churchill

In the world of consumer packaged goods, where kitchen table brands are built through compelling stories and creative content, producers are the unsung heroes who bring it all to life. In our latest episode of Lost In Found, we go behind the scenes with Mike Churchill, Executive Producer at General Mills, to explore what it takes to produce high-quality content for some of the world’s most recognizable brands.

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Lost in Found: Robert Pascale

In this episode, you’ll learn about Robert’s incredible journey and how he has helped countless creators bring their stories to life. From his time managing photographers for big stock footage companies to his new role helping TikTok influencers maximize their opportunities, Robert has always been bullish on creator content. So of course, Tom was excited to sit down with him and learn more about what makes this “Creator Whisperer” tick.

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Newsroom

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Event

IHAF: Boston

November 12, 2024

Event

ANA: Masters of Marketing, Orlando, FL

October 22, 2024

Event

Content Marketing World

October 21, 2024

Event

Footage Fest, LA

September 26, 2024

Event

Digital Marketing World Conference, NY

September 26, 2024

Event

Content Marketing Institution: MasterTHIS Webinar

August 21, 2024

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Rip This. How to Use Storyboards

August 13, 2024

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AICP Catch+Release Lunch n Learn Webinar

August 8, 2024

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AICP LA

July 25, 2024

Event

Ad Age Small Agency Conf + Awards, Boston

July 23, 2024

Event

Madmen Bowling League Championship Party, NY

July 17, 2024

Event

ANA B2B, FL

June 12, 2024

Event

AICP Base Camp & Awards, NY

June 4, 2024

Event

ANA In-House Agency Conference, LA

May 14, 2024

Event

ADWEEK/BRAND PLAY Sports Marketing Summit, NY

May 9, 2024

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Madmen Bowling League Kick Off Party

May 8, 2024

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POSSIBLE, FL

April 15, 2024

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AdWeek Social Media Week, NY

April 9, 2024

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Ragan's Social Media Conference, FL

March 27, 2024

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ANA Media, FL

March 18, 2024

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Hidden Gems: A Live UGC 2.0 Demo

December 14, 2023

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Content Marketing Institute: 2024 Trends Webinar

December 7, 2023

Event

Master of Visuals Storytelling

November 15, 2023

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IHAF Conference & Awards, Pursuing Purpose

November 14, 2023

Event

Content Marketing World

September 27, 2023