Your toolkit for licensing the internet.
Stay up-to-date with the latest content trends and discover how agencies and brands license content to create high-performing, award-winning campaigns.
Blog
Gut gets creative with America's favorite cream cheese
It turns out that Philadelphia Cream Cheese by Kraft Heinz is the source of a lot of creative cooking and baking or simply snacking. Kicking off the summer season right before the July 4th holiday was part of the brief that the Gut Agency received with just weeks to produce and complete. The goal was to find the most creative ways people use cream cheese, besides spreading it on a bagel.
eBooks
Why Human Made Content? 5 Things To Consider Before Diving In
Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.
Masterclass
Learn the Art of Curation | Module 2: Advanced Techniques
We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.
Learn the Art of Curation | Module 1: Foundations
There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.
Webinars
WICMA Panel - Beyond Words: How to Elevate Visual Communication in Content
If you’re wondering how leading content marketers are harnessing the power of AI to create compelling, targeted, and data-driven content—and how you can dive into creating AI-supported content for your brand—this virtual panel is tailor-made for you!
Musing
Videos
Catch+Release Walkthrough: Workspace
The Catch+Release Workspace is your home base for managing all the visual content that you've saved in your Collections or that you've licensed through Catch+Release. See at-a-glance how many shots are ready to license or in clearance. Quickly access the Shots Table, Collections, Usages, and Action Needed. The Workspace makes content sourcing, collaborating, and licensing a seamless process.
Catch+Release Walkthrough: Shots Table
The Shots Table is a place to view all the visual content that you have saved to a Collection or licensed through Catch+Release. Filter by Collections, Usages, Licensability Score, Hearts, Comments, and other data points. You can also sort and segment search results according to your preference. The Shots Table is loved by producers, editors, and marketing managers. Learn more about the Shots Table in this video tutorial.
Podcasts
Lost in Found: Abigail Posner
We had the pleasure of speaking with Abigail Posner, Director of Creative Works at Google. Known for her ability to seamlessly blend the art of creativity with the precision of data, Abigail brings a unique perspective to the challenges and opportunities facing marketers today.
Lost in Found: Mike Churchill
In the world of consumer packaged goods, where kitchen table brands are built through compelling stories and creative content, producers are the unsung heroes who bring it all to life. In our latest episode of Lost In Found, we go behind the scenes with Mike Churchill, Executive Producer at General Mills, to explore what it takes to produce high-quality content for some of the world’s most recognizable brands.
Lost in Found: Robert Pascale
In this episode, you’ll learn about Robert’s incredible journey and how he has helped countless creators bring their stories to life. From his time managing photographers for big stock footage companies to his new role helping TikTok influencers maximize their opportunities, Robert has always been bullish on creator content. So of course, Tom was excited to sit down with him and learn more about what makes this “Creator Whisperer” tick.