Your toolkit for licensing the internet.
Stay up-to-date with the latest content trends and discover how agencies and brands license content to create high-performing, award-winning campaigns.
Blog
Catch+Release Announces Strategic Investment from Canadian Tire Corporation’s Roller Labs Ventures
For Roller Labs Ventures, Catch+Release's unique capabilities and shared vision represent a commitment to reshaping how content is sourced and delivered, resulting in engaging campaigns that build brand and drive sales.
eBooks
Why Human Made Content? 5 Things To Consider Before Diving In
Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.
Masterclass
Learn the Art of Curation | Module 2: Advanced Techniques
We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.
Learn the Art of Curation | Module 1: Foundations
There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.
Webinars
How To: Build a Ready-to-Go Content Library with Assets from the Internet
It’s nothing short of ✨magical✨ when you find a piece of content on the internet that perfectly epitomizes your brand and the story you want to tell. For the modern marketer, the internet is your content library, full of shots waiting to be used creatively by innovating brands like yours.
AICP Lunch & Learn Presented by Catch+Release
Campaign budgets are set and paid media is secured. It’s go-time. The brief is ready and now the work begins towards final production. This Lunch + Learn takes a closer look at a Dove-Nike ad that aired on Super Bowl Sunday in Feb 2024, centered on body confidence and self esteem for young girls playing sports. It’s about educating coaches and leaders on how empathy and understanding are critical aspects to building confidence and grit to push through. Hard Knocks has since gained accolades, including numerous Cannes Lion nominations and it secured the 6th highest scoring spot on that Super Bowl Sunday.
Musing
Videos
Catch+Release Walkthrough: How to Create a Collection
Learn how to create a collection on the Catch+Release platform. Collections are the place to store visual assets to help you shortlist what you'd like to clear and license. You can keep Collections private in your own profile, or you can share Collections by saving them to your team profile. Collections help you to stay organized when preparing visual content for your campaigns. Collections allow you to collaborate with your team by giving hearts to shots you like and adding comments to share your feedback.
Catch+Release Walkthrough: 3 Ways to Find Content for Your Collections
Learn about the 3 different ways you can explore the internet to find visual content that you can save to a collection in Catch+Release. Make as many collections as you like in your profile. Share with others on your team and third party stakeholders.
Podcasts
Lost in Found: Abigail Posner
We had the pleasure of speaking with Abigail Posner, Director of Creative Works at Google. Known for her ability to seamlessly blend the art of creativity with the precision of data, Abigail brings a unique perspective to the challenges and opportunities facing marketers today.
Lost in Found: Mike Churchill
In the world of consumer packaged goods, where kitchen table brands are built through compelling stories and creative content, producers are the unsung heroes who bring it all to life. In our latest episode of Lost In Found, we go behind the scenes with Mike Churchill, Executive Producer at General Mills, to explore what it takes to produce high-quality content for some of the world’s most recognizable brands.
Lost in Found: Robert Pascale
In this episode, you’ll learn about Robert’s incredible journey and how he has helped countless creators bring their stories to life. From his time managing photographers for big stock footage companies to his new role helping TikTok influencers maximize their opportunities, Robert has always been bullish on creator content. So of course, Tom was excited to sit down with him and learn more about what makes this “Creator Whisperer” tick.