Robert Pascale took a deep dive into our creator community and was impressed with he saw.

There’s something about a black and white photo that draws you in.

Thanks to my subscriptions to several industry publications – not to mention the aforementioned friends posting everything they learned on Linkedin in near real-time – I was able to catch up on some knowledge. And it sounds like the Croisette, hotel lobbies and the Gutter Bar were even more crowded this year, because this year there were more social media creators in attendance than ever. And everyone, from Cannes Lions to TikTok, catered to them with special events and announcements that could fundamentally change the way advertising works.

MilkPEP decided to revive their classic “Got Milk?” campaign leveraging Found Content from TikTok. Catch+Release scoured TikTok for the most authentic milk videos of real people.

A major tech company wanted to find authentic, creative imagery captured with their products. They used Catch+Release to curate creative images and ensure they were created on the company’s devices—the result was over 500 pieces of authentic, user-generated photos.

A food delivery service wanted to create a recruitment ad to attract new delivery workers. They leveraged footage of existing hard-working delivery workers that had been posted on social. Catch+Release curated over 100 shots for them to license, resulting in an authentic ad in just 10 days.

This year, we're witnessing an unprecedented confluence of technology, consumer behavior, and market dynamics. We've distilled these complex changes into actionable insights for modern marketers and creative professionals.

How to find audience insights and create compelling campaigns with content found anywhere

Humans have always connected through content. In this e-book, the content licensing experts at Catch+Release make the case for why Human Made content can be more effective than stock - or even original production. This is the guide for modern marketers who are interested in adding more humanity to their campaigns.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

License content directly from your customers' social fields safely. Join us for real talk about licensing content from wherever you find it. And the best part is, your legal department will love it. With insider tips and expert advice from the licensing team at Catch+Release, this webinar is an event you won’t want to miss.

Join us for a live tour of today’s freshest content with the Catch+Release curation team. Led by our own Elizabeth Mandeville, Curation Director, and Tom Christmann, Executive Creative Director.

A panel discussion with creative veterans exploring consumer behavior and how to grab their attention.

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

Learn more about how to invite team members for collaboration at Catch+Release.

Learn more about purchasing content at Catch+Release

Key Steps to Licensing - Clearance and Licensing

We had the pleasure of speaking with Abigail Posner, Director of Creative Works at Google. Known for her ability to seamlessly blend the art of creativity with the precision of data, Abigail brings a unique perspective to the challenges and opportunities facing marketers today.

In the world of consumer packaged goods, where kitchen table brands are built through compelling stories and creative content, producers are the unsung heroes who bring it all to life. In our latest episode of Lost In Found, we go behind the scenes with Mike Churchill, Executive Producer at General Mills, to explore what it takes to produce high-quality content for some of the world’s most recognizable brands.

In this episode, you’ll learn about Robert’s incredible journey and how he has helped countless creators bring their stories to life. From his time managing photographers for big stock footage companies to his new role helping TikTok influencers maximize their opportunities, Robert has always been bullish on creator content. So of course, Tom was excited to sit down with him and learn more about what makes this “Creator Whisperer” tick.